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USA
Brand management
17,731
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Consumer behaviour
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975
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816
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770
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760
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731
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9
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8
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7
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6
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Zenou, Yves
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5
Burmann, Christoph
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4
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Working paper / National Bureau of Economic Research, Inc.
39
The journal of brand management : an international journal
29
NBER working paper series
21
The journal of product & brand management
21
Journal of urban economics
18
Journal of advertising research
10
Journal of business research : JBR
10
The review of economics and statistics
10
Journal of regional science
9
Growth and change : a journal of urban and regional policy
8
Harvard business review : HBR
8
SpringerLink / Bücher
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
NBER Working Paper
7
The IUP journal of brand management : IJBRM
7
Discussion paper / Centre for Economic Policy Research
6
Economic development quarterly : the journal of American economic revitalization
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of sport management and marketing : IJSMM
6
Journal of marketing for higher education
6
The review of black political economy
6
Tourism management : research, policies, practice
6
American economic journal
5
Corporate reputation review : an international journal
5
Discussion papers / CEPR
5
European journal of marketing : EJM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Regional science & urban economics
5
Report / Marketing Science Institute
5
The American journal of economics and sociology
5
The review of regional studies : a joint publ. of the Southern Regional Science Association and the School of Business, University of Alabama in Birmingham
5
American journal of agricultural economics
4
Applied economics
4
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
1,089
USB Cologne (EcoSocSci)
22
EconStor
1
RePEc
1
Other ZBW resources
1
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1
Evaluation of brand use on
city
government websites : a search for brand type, repetition, and consistency
Tschirhart, Mary
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10003757537
Saved in:
2
Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Zarandi, Hossein Mohammadpour
;
Hassani, Ali
;
Aminian, Naser
- In:
Journal of urban economics and management : a quarterly …
4
(
2016
)
14
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011560761
Saved in:
3
Brand Louisiana: capitalizing on music and cuisine
Slater, Jan
- In:
Destination branding : creating the unique destination …
,
(pp. 226-241)
.
2008
Persistent link: https://www.econbiz.de/10003845427
Saved in:
4
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
Saved in:
5
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
6
Practitioners
' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
7
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
8
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
9
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
10
Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
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