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USA
Consumer behaviour
83,890
Konsumentenverhalten
81,441
Relationship marketing
26,463
Beziehungsmarketing
25,788
Social Web
20,880
Social web
20,849
Theorie
11,384
Theory
11,211
Brand management
8,844
Markenführung
8,804
Online-Marketing
8,573
Internet marketing
8,471
Customer satisfaction
8,244
Kundenzufriedenheit
8,048
Brand image
7,335
Markenimage
7,296
Online-Handel
6,603
Online retailing
6,587
Deutschland
6,542
Service quality
6,372
Dienstleistungsqualität
6,320
Germany
6,199
Electronic Commerce
5,843
United States
5,777
E-commerce
5,640
Einzelhandel
4,692
Retail trade
4,647
Brand
4,626
Markenartikel
4,617
Marketingmanagement
4,401
Marketing management
4,379
Werbewirkung
3,968
Advertising effects
3,928
Virales Marketing
3,926
Viral marketing
3,924
Emotion
3,740
Experiment
3,675
Verbraucherverhalten
3,593
Vertrauen
3,472
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Undetermined
1,181
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726
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Article
4,273
Book / Working Paper
1,746
Journal
17
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Article in journal
3,710
Aufsatz in Zeitschrift
3,710
Graue Literatur
875
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875
Working Paper
826
Arbeitspapier
759
Aufsatz im Buch
462
Book section
462
Hochschulschrift
165
Thesis
138
Case study
84
Fallstudie
84
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76
Sammelwerk
76
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53
Sammlung
53
Aufsatzsammlung
42
Lehrbuch
42
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41
research-article
39
Conference paper
25
Konferenzbeitrag
25
Guidebook
22
Ratgeber
22
Reprint
22
Bibliografie enthalten
15
Bibliography included
15
Konferenzschrift
14
Amtsdruckschrift
13
Government document
13
Glossar enthalten
12
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12
Systematic review
12
Übersichtsarbeit
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English
5,886
German
118
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22
French
12
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Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
Allcott, Hunt
17
Jang, Soocheong
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Gentzkow, Matthew Aaron
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Stroebel, Johannes
11
Tucker, Catherine
11
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Goldfarb, Avi
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Lusardi, Annamaria
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Dubé, Jean-Pierre
9
Grewal, Dhruv
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Mattila, Anna S.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
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National Bureau of Economic Research
67
IGI Global
10
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
American Home Economics Association
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little International Inc. <Wiesbaden>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Econometrisch Instituut <Rotterdam>
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
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Working paper / National Bureau of Economic Research, Inc.
273
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
79
Journal of business research : JBR
78
International journal of hospitality management
71
Psychology & marketing
67
NBER working paper series
65
Journal of fashion marketing and management
59
American journal of agricultural economics
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
39
International journal of consumer studies
38
Journal of marketing theory and practice
38
Journal of advertising research
35
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of the Academy of Marketing Science
32
International journal of retail & distribution management
31
The journal of services marketing
31
Journal of consumer behaviour : an international research review
30
Discussion paper / Centre for Economic Policy Research
29
International journal of sport management and marketing : IJSMM
29
American economic journal : a journal of the American Economic Association
28
Journal of marketing
28
Services marketing quarterly
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Journal of travel and tourism marketing
26
Journal of business ethics : JOBE
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Applied economics
22
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
21
The review of economics and statistics
21
Journal of hospitality marketing & management
20
Journal of marketing theory and practice : JMTP
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of service research : JSR
20
Young consumers : insight and ideas for responsible marketers
20
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Source
All
ECONIS (ZBW)
5,831
EconStor
67
USB Cologne (EcoSocSci)
65
Other ZBW resources
53
OLC EcoSci
14
RePEc
5
USB Cologne (business full texts)
1
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1
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
2
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
3
Paradoxes of social networking sites : an empirical analysis
Zhuang, Weiling
;
Hsu, Maxwell K.
;
Brewer, Kristen L.
; …
- In:
Management research review
36
(
2013
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009740807
Saved in:
4
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
5
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
6
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
7
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
8
Ethnographic discovery of adverse events in patient online discussions : customer relationship management
Rada, Roy
-
2010
Persistent link: https://www.econbiz.de/10003911054
Saved in:
9
Wie Service 2.0 funktioniert
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 22-32
Persistent link: https://www.econbiz.de/10008648309
Saved in:
10
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
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