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USA
Consumer behaviour
83,630
Konsumentenverhalten
81,180
Emotion
10,810
Theorie
10,223
Theory
10,037
Brand management
9,859
Markenführung
9,804
Relationship marketing
9,578
Beziehungsmarketing
9,544
Markenartikel
9,290
Brand
8,251
Brand image
7,613
Markenimage
7,601
Customer satisfaction
6,079
Kundenzufriedenheit
5,920
Online-Handel
5,696
Online retailing
5,686
United States
5,314
Social Web
5,252
Social web
5,250
Deutschland
5,134
Online-Marketing
4,805
Internet marketing
4,791
Service quality
4,700
Dienstleistungsqualität
4,650
Germany
4,592
Einzelhandel
4,342
Retail trade
4,288
Werbewirkung
4,090
Advertising effects
4,035
Experiment
3,978
Electronic Commerce
3,688
Verbraucherverhalten
3,598
E-commerce
3,578
Advertising
3,356
Werbung
3,338
Marketingmanagement
3,057
Marketing management
3,042
Privater Konsum
2,924
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1,042
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686
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3,928
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1,639
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19
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740
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317
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160
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130
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24
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7
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84
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Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Jang, Soocheong
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Bronnenberg, Bart J.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Waldfogel, Joel
9
Barber, Nelson
8
Bennett, Gregg
8
Burke, Marshall
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
Hurst, Erik
8
Kemp, Elyria
8
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National Bureau of Economic Research
74
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
IGI Global
3
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Conference on Research in Income and Wealth
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
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1
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Working paper / National Bureau of Economic Research, Inc.
268
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of business research : JBR
74
Journal of retailing and consumer services
74
NBER working paper series
74
Psychology & marketing
66
Sport marketing quarterly : preferred journal of the Sport Marketing Association
63
International journal of hospitality management
59
Journal of fashion marketing and management
58
American journal of agricultural economics
46
International journal of sport management and marketing : IJSMM
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The American economic review
39
The journal of consumer marketing
39
International journal of consumer studies
37
Journal of sport management : the official journal of the North American Society of Sport Management
37
Journal of marketing theory and practice
36
Journal of international consumer marketing
34
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
30
Journal of advertising research
30
Journal of consumer behaviour : an international research review
30
Discussion paper / Centre for Economic Policy Research
27
Journal of business ethics : JOBE
26
Journal of advertising : official publication of the American Academy of Advertising
25
Journal of the Academy of Marketing Science
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
The review of economics and statistics
23
Journal of food products marketing
22
Academy of Management journal : AMJ
21
The journal of brand management : an international journal
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
The journal of product & brand management
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
19
Journal of sports economics
19
Journal of travel and tourism marketing
19
Services marketing quarterly
19
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ECONIS (ZBW)
5,376
USB Cologne (EcoSocSci)
73
EconStor
65
Other ZBW resources
50
OLC EcoSci
14
RePEc
7
USB Cologne (business full texts)
1
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date (oldest first)
1
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
2
The impact of
brand
cohesiveness and sport identification on
brand
fit in a
sponsorship
context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
3
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
4
Sportscape,
emotion
, and behavioral intention : a case of the big four US-based major sport leagues
Jang, Wooyoung
;
Byon, Kevin K.
;
Yim, Brian H.
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10012256486
Saved in:
5
Leveraging
sponsorship
to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
6
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
7
Inside BAM Racing: rethinking the
sponsorship
match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
8
Expressing identity and shaping image : the relationship between corporate mission and corporate
sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
9
Sports marketing in America
Shank, Matthew D.
;
Lyberger, Mark R.
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 485-510)
.
2011
Persistent link: https://www.econbiz.de/10008738185
Saved in:
10
Linking sports and sponsors
Wilber, Del
- In:
Journal of business strategy
9
(
1988
)
4
,
pp. 8-10
Persistent link: https://www.econbiz.de/10003706477
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