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Measuring consumer perception...
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Consumer behaviour
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5,392
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5,145
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17
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16
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16
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15
Einav, Liran
15
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15
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15
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15
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14
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13
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12
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11
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11
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11
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10
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10
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10
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Working paper / National Bureau of Economic Research, Inc.
302
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of business ethics : JOBE
119
Journal of advertising research
94
Journal of business research : JBR
82
Psychology & marketing
78
NBER working paper series
74
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72
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of fashion marketing and management
61
American journal of agricultural economics
57
International journal of hospitality management
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The American economic review
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
The journal of consumer marketing
43
International journal of consumer studies
40
Journal of marketing theory and practice
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of international consumer marketing
36
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Applied economics
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Discussion paper / Centre for Economic Policy Research
34
Journal of consumer behaviour : an international research review
34
American economic journal : a journal of the American Economic Association
33
The review of economics and statistics
31
International journal of retail & distribution management
30
Discussion paper series / IZA
29
International journal of sport management and marketing : IJSMM
28
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
28
Journal of marketing
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
Journal of travel and tourism marketing
25
Journal of promotion management : JPM
24
Journal of the Academy of Marketing Science
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Economic inquiry : journal of the Western Economic Association International
23
Journal of agricultural and applied economics
23
Services marketing quarterly
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USB Cologne (EcoSocSci)
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EconStor
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1
Can US
advertising
students recognize an ad in editorial's clothing (native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
2
Religion
and perceptions of the regulation of controversial
advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
3
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
4
Legal and ethical challenges of online behavioral targeting in
advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
7
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
8
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
9
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
10
Native
advertising
credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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