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USA
Consumer behaviour
83,549
Konsumentenverhalten
81,099
Relationship marketing
26,355
Beziehungsmarketing
25,680
Brand management
17,731
Markenführung
17,318
Theorie
11,980
Theory
11,803
Markenimage
9,411
Brand image
9,358
Markenartikel
9,285
Brand
8,246
Customer satisfaction
8,204
Kundenzufriedenheit
8,001
Deutschland
7,352
Germany
6,745
Social Web
6,483
Social web
6,477
Service quality
6,319
Dienstleistungsqualität
6,265
Online-Handel
6,080
United States
6,076
Online retailing
6,064
Online-Marketing
5,898
Internet marketing
5,851
Einzelhandel
5,025
Retail trade
4,952
Marketingmanagement
4,929
Marketing management
4,893
Electronic Commerce
4,731
E-commerce
4,551
Werbewirkung
4,220
Advertising effects
4,159
Marketing
3,717
Advertising
3,643
Werbung
3,643
Emotion
3,641
Verbraucherverhalten
3,602
Experiment
3,550
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Undetermined
1,159
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708
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Article
4,494
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1,840
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20
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3,936
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889
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835
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768
Aufsatz im Buch
451
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Hochschulschrift
173
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143
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91
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91
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88
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88
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54
Sammlung
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49
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42
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41
research-article
41
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28
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26
Ratgeber
26
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22
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22
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16
Government document
16
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16
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15
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15
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13
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13
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13
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8
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English
6,184
German
134
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28
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12
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1
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1
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Lusk, Jayson L.
20
Stavins, Joanna
20
Jang, Soocheong
18
Schuh, Scott
18
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Bronnenberg, Bart J.
13
Kaiser, Harry M.
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Grewal, Dhruv
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Kumar, V.
10
Lusardi, Annamaria
10
Richards, Timothy J.
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
Lennon, Sharron J.
9
Mattila, Anna S.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Waldfogel, Joel
9
Barber, Nelson
8
Bruwer, Johan
8
Burke, Marshall
8
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National Bureau of Economic Research
71
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / General Accounting Office
4
IGI Global
3
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
USA / Economic Research Service
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
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Working paper / National Bureau of Economic Research, Inc.
273
Journal of consumer research : JCR ; an interdisciplinary bimonthly
150
Journal of business research : JBR
83
Journal of retailing and consumer services
80
International journal of hospitality management
72
NBER working paper series
71
Psychology & marketing
69
Journal of fashion marketing and management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
American journal of agricultural economics
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The American economic review
42
Journal of marketing theory and practice
40
The journal of consumer marketing
40
International journal of consumer studies
39
The journal of brand management : an international journal
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of advertising research
35
Journal of international consumer marketing
35
Journal of the Academy of Marketing Science
34
International journal of sport management and marketing : IJSMM
33
International journal of retail & distribution management
31
Journal of marketing
31
The journal of services marketing
31
American economic journal : a journal of the American Economic Association
30
Journal of consumer behaviour : an international research review
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
Services marketing quarterly
28
The journal of product & brand management
28
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Applied economics
24
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of business ethics : JOBE
24
Journal of food products marketing
24
European journal of marketing : EJM
23
Journal of advertising : official publication of the American Academy of Advertising
22
Journal of travel and tourism marketing
22
The review of economics and statistics
22
Journal of hospitality marketing & management
20
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Source
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ECONIS (ZBW)
6,139
USB Cologne (EcoSocSci)
72
EconStor
68
Other ZBW resources
56
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
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date (oldest first)
1
Grounding consumer-
brand
engagement : a field-driven conceptualisation
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 605-629
Persistent link: https://www.econbiz.de/10011443607
Saved in:
2
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
3
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
4
Values, optimum stimulation levels and
brand
loyalty : new scales in new populations
Burgess, Steven M.
;
Harris, Mari
-
1998
Persistent link: https://www.econbiz.de/10001392637
Saved in:
5
Understanding consumer motivations to interact on
brand
websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Designing customer-oriented non-monetary promotions in the tourism industry
Kim, Ji-Hern
;
Min, Dongwon
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 184-196
Persistent link: https://www.econbiz.de/10011484727
Saved in:
7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
8
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
9
Retailing strategies for generic
brand
grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
10
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
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