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USA
Brand management
17,810
Markenführung
17,397
Brand image
11,257
Markenimage
11,145
Consumer behaviour
9,625
Konsumentenverhalten
9,521
Markenartikel
5,728
Brand
5,723
Relationship marketing
3,025
Beziehungsmarketing
3,019
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2,053
Deutschland
1,979
Cultural heritage
1,905
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1,847
Germany
1,842
Online-Marketing
1,832
Internet marketing
1,806
Marketingmanagement
1,605
Marketing management
1,596
Werbewirkung
1,497
Advertising effects
1,483
Standortpolitik
1,196
Theorie
1,141
Theory
1,140
Tourismusmarketing
1,133
Tourism marketing
1,130
Marketing
1,098
Tourism
1,083
Luxury goods
1,062
Luxusgüter
1,060
Tourismus
1,037
Herkunftsbezeichnung
1,025
Designation of origin
1,024
Corporate reputation
1,003
Firmenimage
999
Customer satisfaction
987
Kundenzufriedenheit
968
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Sammelwerk
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Thesis
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Reprint
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Aufsatzsammlung
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Interview
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Konferenzschrift
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4
Conference proceedings
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Ratgeber
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Amtsdruckschrift
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Bibliografie
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English
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German
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De Chernatony, Leslie
7
Balmer, John M. T.
5
Burmann, Christoph
5
Christodoulides, George
5
Goldschlag, Nathan
5
Myers, Amanda
5
Bennett, Gregg
4
Dahlhoff, Denise
4
Feldman, Maryann P.
4
Fournier, Susan
4
Martin, Roger L.
4
Petty, Ross D.
4
Walsh, Patrick
4
Bardhi, Fleura
3
Bell, Sandra
3
Bronnenberg, Bart J.
3
Calantone, Roger J.
3
Chan-Olmsted, Sylvia M.
3
Dubé, Jean-Pierre
3
Ferreira, Mauricio
3
Fischer, Eileen
3
Foscht, Thomas
3
Förster, Kati
3
Gammoh, Bashar S.
3
Keller, Kevin Lane
3
Khamis, Susie
3
Kim, Youn-kyung
3
Laroche, Michel
3
McQuarrie, Edward F.
3
Melewar, T. C.
3
Miller, Darryl W.
3
Mittal, Vikas
3
Phillips, Barbara J.
3
Piehler, Rico
3
Pitt, Leyland F.
3
Romaniuk, Jenni
3
Ross, Stephen D.
3
Schneider, Willy
3
Schwarzkopf, Stefan
3
Sinha, Indrajit
3
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Friedrich-Schiller-Universität Jena
2
National Association of State Development Agencies
2
Arbeitsmarkt-Fachtagung <1996, München>
1
Arizona / Department of Commerce
1
Books on Demand GmbH <Norderstedt>
1
Bundesvereinigung City- und Stadtmarketing Deutschland
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsch-Amerikanischer Workshop <2, 2003, Saarbrücken>
1
Deutsches Institut für Urbanistik
1
Fraunhofer-Gesellschaft zur Förderung der Angew. Forschung
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Great Britain / Committee on Enquiry Into the Arrangements for the Protection of Field Monuments
1
Hanns Seidel Stiftung
1
Information Resources Management Association
1
Institut für Weltwirtschaft
1
National Bureau of Economic Research
1
National Council for Urban Economic Development
1
NetLibrary, Inc
1
USA / General Accounting Office
1
University College of Swansea / Centre for Development Studies
1
Universität Mannheim
1
Urban Institute
1
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Published in...
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The journal of brand management : an international journal
33
The journal of product & brand management
22
Psychology & marketing
16
Journal of business research : JBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of advertising research
13
International journal of hospitality management
9
The journal of consumer marketing
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sport management and marketing : IJSMM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of fashion marketing and management
8
SpringerLink / Bücher
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
Journal of international consumer marketing
7
Journal of international marketing
7
Journal of travel and tourism marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The IUP journal of brand management : IJBRM
7
Working paper / National Bureau of Economic Research, Inc.
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Journal of retailing and consumer services
6
Tourism management : research, policies, practice
6
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
MSI reports : working paper series
5
Report / Marketing Science Institute
5
Sport management review
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of food products marketing
4
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Source
All
ECONIS (ZBW)
903
USB Cologne (EcoSocSci)
9
Other ZBW resources
2
EconStor
1
RePEc
1
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1
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
2
Experiences of brands and national identity
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
Saved in:
3
Business improvement districts (BID) : ein Modell auch für Deutschland?
Bangemann-Johnson, Merten C.
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001752433
Saved in:
4
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
5
Family
heritage
in corporate
heritage
branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
6
Branding places and nations
Anholt, Simon
- In:
Brands and branding
,
(pp. 213-226)
.
2004
Persistent link: https://www.econbiz.de/10002755112
Saved in:
7
Nation branding as sustainability governance : a comparative case analysis
Frig, Meri
;
Sorsa, Ville-Pekka
- In:
Business & society
59
(
2020
)
6
,
pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859
Saved in:
8
Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina
;
Dinnie, Keith
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
Saved in:
9
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
Saved in:
10
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
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