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Brand experience and brand implications in a multi-channel setting

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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity

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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

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Symbolic brands and authenticity of identity performance

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How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west

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Personal Brand Creation in the Digital Age : Theory, Research and Practice

Grzesiak, Mateusz - 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...

Persistent link: https://www.econbiz.de/10012396418

Personal brand creation in the digital age : theory, research and practice

Grzesiak, Mateusz - 2018

Persistent link: https://www.econbiz.de/10011723493

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