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Value first, then price : buil...
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USA
Pricing strategy
54
Preismanagement
51
Pricing
21
B-to-B-Marketing
14
Business-to-business marketing
14
Firm performance
12
Unternehmenserfolg
11
United States
10
Theorie
8
Theory
8
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7
Customer value
7
Kundenwert
7
Value-based pricing
7
Erfolgsfaktor
6
Führungskräfte
6
Innovation
6
Managers
6
Strategic management
6
Strategisches Management
6
Wettbewerbsvorteil
6
Betriebliche Wertschöpfung
5
Lieferantenmanagement
5
Revenue management
5
Revenue-Management
5
Supplier relationship management
5
Value creation
5
Befragung
4
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4
Industrie
4
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Manufacturing industries
4
New product development
4
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4
Produktentwicklung
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English
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Hinterhuber, Andreas
10
Liozu, Stephan
5
Liozu, Stephan M.
3
Boland, Richard J.
2
Perelli, Sheri
2
Andersson, Linn
1
Hinterhuber, Hans H.
1
Johansson, Magnus
1
Keränen, Joona
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of revenue and pricing management
2
Innovation in pricing : contemporary theories and best practices
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of strategic marketing
1
MIT sloan management review
1
Wertschöpfungsmanagement als Kernkompetenz : Festschrift für Horst Wildemann
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ECONIS (ZBW)
10
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1
Mindful pricing : transforming organizations through value-based pricing
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Perelli, Sheri
; …
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10009575430
Saved in:
2
Industrial product pricing : a value-based approach
Liozu, Stephan M.
;
Hinterhuber, Andreas
- In:
Journal of business strategy
33
(
2012
)
4
,
pp. 28-39
Persistent link: https://www.econbiz.de/10009576298
Saved in:
3
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
4
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
5
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
6
The conceptualization of value-based pricing in industrial firms
Liozu, Stephan M.
;
Hinterhuber, Andreas
;
Boland, Richard J.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 12-34
Persistent link: https://www.econbiz.de/10009561180
Saved in:
7
Is it time to rethink your pricing strategy?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009568498
Saved in:
8
Die Orchestrierung virtueller Wertschöpfungsketten
Hinterhuber, Andreas
;
Hinterhuber, Hans H.
- In:
Wertschöpfungsmanagement als Kernkompetenz : …
,
(pp. 277-301)
.
2002
Persistent link: https://www.econbiz.de/10001640381
Saved in:
9
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
10
Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 11-27)
.
2018
Persistent link: https://www.econbiz.de/10011713210
Saved in:
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