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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context

Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426

Persistent link: https://www.econbiz.de/10003743644

Sports marketing in America

Shank, Matthew D.; Lyberger, Mark R. - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 485-510). 2011

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Linking sports and sponsors

Wilber, Del - In: Journal of business strategy 9 (1988) 4, pp. 8-10

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The impact of relationship quality on attitude toward a sponsor

Kim, Yu Kyoum; Ko, Yong Jae; James, Jeffery - In: The journal of business & industrial marketing 26 (2011) 8, pp. 566-576

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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data

Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353

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Sponsorship awareness, attitudes, and purchase intentions of road race series participants

Eagleman, Andrea N.; Krohn, Brian D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 4, pp. 210-220

Persistent link: https://www.econbiz.de/10009710130

Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events

Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011

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American sports in an age of consumption : how commercialization is changing the game

Hillman, Cory - 2016

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their … American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports …

Persistent link: https://www.econbiz.de/10011553504

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

Persistent link: https://www.econbiz.de/10010399901

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