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USA
Marketing
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Relationship marketing
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2,835
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2,782
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marketing
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2,541
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2,524
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Kotler, Philip
22
Smith, Alan D.
17
Kumar, V.
12
Tadajewski, Mark
8
Berry, Leonard L.
7
Calantone, Roger J.
7
Hartley, Robert F.
7
Homburg, Christian
7
Johnson, Michael D.
7
Malshe, Avinash
7
Walsh, Gianfranco
7
Aaker, David A.
6
Brodie, Roderick J.
6
Grewal, Dhruv
6
Han, Heesup
6
Jang, Soocheong
6
Jones, D. G. Brian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Mattila, Anna S.
6
Perreault, William D.
6
Zaltman, Gerald
6
Conduit, Jodie
5
Day, George S.
5
Dholakia, Nikhilesh
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Freeman, Richard B.
5
Gourio, François
5
Hollebeek, Linda D.
5
Jensen, J. Bradford
5
Keller, Kevin Lane
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Krafft, Manfred
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Lovelock, Christopher H.
5
MacNeal, James U.
5
McCarthy, Edmund Jerome
5
Rudanko, Leena
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Spiller, Lisa D.
5
Tanford, Sarah
5
Varadarajan, Rajan
5
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4
Bachmann, Ruediger
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American Marketing Association
17
USA / Bureau of the Census
7
IGI Global
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National Bureau of Economic Research
5
NetLibrary, Inc
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
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Conference on Research in Income and Wealth
2
Eurohandelsinstitut
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2
Friedrich-Schiller-Universität Jena
2
Fördergesellschaft Marketing an der Universität Augsburg
2
J. L. Kellogg Graduate School of Management
2
London Business School
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Brookings Institution
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Carnegie Foundation for the Advancement of Teaching
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation of Britisch Industry
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
DECISION
1
Devlet İstatistik Enstitüsü
1
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Journal of business research : JBR
33
Working paper / National Bureau of Economic Research, Inc.
33
International journal of hospitality management
30
SpringerLink / Bücher
29
Services marketing quarterly
27
The journal of services marketing
25
Journal of marketing management : MM
24
Industrial marketing management : the international journal for industrial and high-tech firms
22
European Journal of Marketing
21
Journal of marketing
20
Journal of the Academy of Marketing Science
20
Journal of sports economics
19
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of accounting and public policy
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of retailing and consumer services
17
Journal of service research : JSR
16
Political marketing in the United States
15
MSI reports : working paper series
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of real estate research
14
Harvard business review : HBR
13
Journal of business ethics : JOBE
13
Marketing intelligence & planning
13
The journal of technology transfer
13
Journal of travel and tourism marketing
12
Psychology & marketing
12
Europäische Hochschulschriften / 5
11
International journal of production research
11
Journal of marketing education : JME
11
Strategy & leadership : a publication of Strategic Leadership Forum
11
American journal of agricultural economics
10
Business horizons
10
Does marketing need reform? : fresh perspectives on the future
10
Health care management science
10
International Journal of Bank Marketing
10
The international journal of human resource management
10
The journal of business & industrial marketing
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
European journal of marketing : EJM
9
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
270
Other ZBW resources
71
EconStor
16
RePEc
4
BASE
3
ArchiDok
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OLC EcoSci
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1
Services
marketing
management : a strategic perspective
Kasper, Hans
;
Helsdingen, Piet van
;
Gabbott, Mark
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10002469672
Saved in:
2
Principles of service
marketing
and management
Lovelock, Christopher H.
;
Wright, Lauren
-
1999
Persistent link: https://www.econbiz.de/10004139421
Saved in:
3
Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig
;
Middlebrooks, Arthur
-
2000
Persistent link: https://www.econbiz.de/10001350452
Saved in:
4
Managing services
marketing
: text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
5
Effect of service encounter pace on customer satisfaction
Noone, Breffni Monica
-
2004
Persistent link: https://www.econbiz.de/10003566826
Saved in:
6
How do individual personality traits (D) influence perceived satisfaction with service for college students (C) in a casual restaurant setting (I)? : the CID framework
Jin, Naehyun
;
Lee, Seoki
;
Gopalan, Ram
- In:
Journal of hospitality marketing & management
21
(
2012
)
5/6
,
pp. 591-616
Persistent link: https://www.econbiz.de/10009621101
Saved in:
7
Service management : operations, strategy, and information technology
Fitzsimmons, James A.
;
Fitzsimmons, Mona J.
-
2006
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002836504
Saved in:
8
Service management : operations, strategy, and information technology
Fitzsimmons, James A.
;
Fitzsimmons, Mona J.
-
2004
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001775518
Saved in:
9
Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
Saved in:
10
The role of coordinated
marketing
-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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