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Marketing analysis in sport bu...
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USA
Sports marketing
2,087
Sportmarketing
2,069
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1,021
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898
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851
Consumer behaviour
713
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473
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468
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446
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337
Markenführung
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Bennett, Gregg
5
Greenwell, T. Christopher
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Ferreira, Mauricio
4
Kent, Aubrey
4
Ballouli, Khalid
3
Cheong, Yunjae
3
Cooper, Coyte G.
3
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3
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Kwak, Dae Hee
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2
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2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
International journal of sport management and marketing : IJSMM
26
Journal of sport management : the official journal of the North American Society of Sport Management
17
Sport management review
11
International journal of sports marketing & sponsorship
9
Sport marketing in a global environment : strategic perspectives
4
Journal of sports economics
3
European Sport management quarterly : ESMQ
2
International Journal of Sports Marketing and Sponsorship
2
International journal of business and globalisation : IJBG
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
The global sport economy : contemporary issues
2
American journal of business : applying research to practice ; AJB
1
Customer-centric marketing strategies : tools for building organizational performance
1
Edward Elgar E-Book Archive
1
Enterprise & society : the international journal of business history
1
Eurasian business review
1
Europäische Hochschulschriften
1
Integrated marketing communication
1
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1
International journal of entrepreneurial venturing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
Journal of business strategy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of modelling in management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
New horizons in the economics of sports
1
New horizons in the eocnomics of sport
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
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ECONIS (ZBW)
166
Other ZBW resources
2
OLC EcoSci
1
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1
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
2
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
3
Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm
;
Lyberger, Mark R.
;
McCarthy, Larry M.
; …
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
Saved in:
4
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
5
Individual team incentives and managing competitive balance in sports leagues : an empirical analysis of Major League Baseball
Lewis, Michael
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 535-549
Persistent link: https://www.econbiz.de/10003770567
Saved in:
6
Athlete endorsement contracts : the impact of conventional stars
Fizel, John L.
;
McNeil, Chris R.
;
Smaby, Timothy
- In:
International advances in economic research : IAER ; an …
14
(
2008
)
2
,
pp. 247-256
Persistent link: https://www.econbiz.de/10003788373
Saved in:
7
Population and bandwagon effects on local team revenues in Major League Baseball
Brown, Daniel
;
Link, Charles R.
- In:
Journal of sports economics
9
(
2008
)
5
,
pp. 470-487
Persistent link: https://www.econbiz.de/10003771553
Saved in:
8
The role of involvement in sports and sport spectatorship in sponsor's brand use : the case of mountain dew and action sports sponsorship
Bennett, Gregg
;
Ferreira, Mauricio
;
Lee, Jaedeock
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 14-24
Persistent link: https://www.econbiz.de/10003833159
Saved in:
9
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
10
Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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