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USA
Consumer behaviour
83,578
Konsumentenverhalten
81,128
Relationship marketing
26,366
Beziehungsmarketing
25,691
Social Web
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20,743
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8,803
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8,454
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8,262
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8,060
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7,330
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7,290
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7,143
United States
6,917
Germany
6,744
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6,569
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6,552
Service quality
6,421
Dienstleistungsqualität
6,366
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5,848
E-commerce
5,643
Einzelhandel
4,713
Retail trade
4,667
Brand
4,616
Markenartikel
4,604
Marketingmanagement
4,440
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4,415
Werbewirkung
3,975
Advertising effects
3,935
Virales Marketing
3,915
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3,913
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3,777
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Jang, Soocheong
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19
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18
Allcott, Hunt
17
McFadden, Daniel
17
Smith, Alan D.
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
14
Nayga, Rodolfo M.
12
Pástor, Ľuboš
12
Tonsor, Glynn T.
12
Veronesi, Pietro
12
Gentzkow, Matthew Aaron
11
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11
Handel, Benjamin R.
11
Lusardi, Annamaria
11
Stroebel, Johannes
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Tucker, Catherine
11
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10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
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10
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10
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10
Kolstad, Jonathan
10
Kumar, V.
10
Malmendier, Ulrike
10
Mattila, Anna S.
10
Mitchell, Olivia S.
10
Roe, Brian
10
Rudanko, Leena
10
Baghestani, Hamid
9
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9
Dubé, Jean-Pierre
9
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9
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IGI Global
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USA / Economic Research Service
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INSEAD
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NetLibrary, Inc
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Pakistan Institute of Development Economics
3
American Home Economics Association
2
American Management Association
2
Federal Reserve Bank of New York
2
Information Resources Management Association
2
International Labour Organization (ILO), United Nations
2
Springer Fachmedien Wiesbaden
2
University of Chicago / Center for Research in Security Prices
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Management Association / Finance Division
1
American Management Asssociations
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Arthur D. Little International Inc. <Wiesbaden>
1
Australian National University
1
Boston College / Department of Economics
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Brookings Institution
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Confederation of Britisch Industry
1
Conference on Research in Income and Wealth
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Conference on Understanding Profits <1964>
1
Conference on the Dynamics of the Insurance Industry <1993, New York, NY>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
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Consumer Culture Theory Conference <2, 2007, Toronto>
1
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1
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Working paper / National Bureau of Economic Research, Inc.
304
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of business research : JBR
85
Journal of retailing and consumer services
79
NBER working paper series
77
International journal of hospitality management
76
Psychology & marketing
67
Journal of fashion marketing and management
59
American journal of agricultural economics
57
The American economic review
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Discussion paper / Centre for Economic Policy Research
39
International journal of consumer studies
38
Journal of marketing theory and practice
38
Journal of advertising research
35
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
Journal of the Academy of Marketing Science
32
The journal of services marketing
32
Applied economics
31
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
30
American economic journal : a journal of the American Economic Association
29
International journal of sport management and marketing : IJSMM
29
The review of financial studies
29
Journal of marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Services marketing quarterly
27
Journal of travel and tourism marketing
26
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
24
Journal of business ethics : JOBE
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of agricultural and applied economics
23
The review of economics and statistics
23
Journal of food products marketing
22
Journal of advertising : official publication of the American Academy of Advertising
21
Finance and economics discussion series
20
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20
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ECONIS (ZBW)
6,986
EconStor
86
USB Cologne (EcoSocSci)
67
Other ZBW resources
58
OLC EcoSci
15
RePEc
10
USB Cologne (business full texts)
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1
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
2
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
3
Paradoxes of social networking sites : an empirical analysis
Zhuang, Weiling
;
Hsu, Maxwell K.
;
Brewer, Kristen L.
; …
- In:
Management research review
36
(
2013
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10009740807
Saved in:
4
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
5
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
Saved in:
6
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
7
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
8
Ethnographic discovery of adverse events in patient online discussions : customer relationship management
Rada, Roy
-
2010
Persistent link: https://www.econbiz.de/10003911054
Saved in:
9
Wie Service 2.0 funktioniert
Bernoff, Josh
;
Schadler, Ted
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 22-32
Persistent link: https://www.econbiz.de/10008648309
Saved in:
10
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
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