Narrow search
Showing 1 - 10 of 292,892
Cover Image
Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
Cover Image
Walter Dill Scott : pioneer industrial psychologist
Lynch, Edmund C. - 2008
Persistent link: https://www.econbiz.de/10003644009
Cover Image
Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
Cover Image
Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
Cover Image
Marketing
Beckman, Theodore N.; Davidson, William R. - 1967 - 8. ed
Persistent link: https://www.econbiz.de/10000674791
Cover Image
Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Marketing Handbook
Nystrom, Paul H. (ed.); Frey, Albert W. (contributor) - 1954
Persistent link: https://www.econbiz.de/10000608368
Cover Image
Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe - 1957
Persistent link: https://www.econbiz.de/10000608400
Cover Image
Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575