Narrow search
Showing 1 - 10 of 9,842
Cover Image
Introducing public relations : theory and practice
Butterick, Keith - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008841282
Cover Image
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Cover Image
Social and environmental reporting and the corporate ego
Spence, Crawford - In: Business strategy and the environment 18 (2009) 4, pp. 254-265
Persistent link: https://www.econbiz.de/10003872129
Cover Image
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Cover Image
Corporate re-branding : from normative models to knowledge management
Lomax, Wendy; Mador, Martha - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 82-95
Persistent link: https://www.econbiz.de/10003458913
Cover Image
Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria; Jørgensen, Poul Erik Flyvholm - In: Journal of business communication : JBC 47 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
Cover Image
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Cover Image
Protecting market identity : when and how do organizations respond to consumers' devaluations?
Wang, Tao; Wezel, Filippo Carlo; Forgues, Bernard - In: Academy of Management journal : AMJ 59 (2016) 1, pp. 135-162
Persistent link: https://www.econbiz.de/10011453684
Cover Image
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael; De Chernatony, Leslie; Matute, Jorge; … - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Cover Image
Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara - In: Discourse, identities and genres in corporate …, (pp. 235-260). 2010
Persistent link: https://www.econbiz.de/10009013050