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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
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Marketing communications and Corporate Social Responsibility (CSR) : marriage of convenience or shotgun wedding?
Jahdi, Khosro S.; Acikdilli, Gaye - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10003879702
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H. - In: Journal of business ethics : JOBE 111 (2012) 4, pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
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A very conscientious brand : a case study of the BBC's current affairs series Panorama
McQueen, David - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 677-687
Persistent link: https://www.econbiz.de/10009260984
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Meanings and implications of corporate social responsibility and branding in grocer retailers : a comparative study over Italy and the UK
Candelo, Elena; Casalegno, Cecilia; Civera, Chiara - In: Handbook of research on retailer-consumer relationship …, (pp. 351-369). 2014
Persistent link: https://www.econbiz.de/10010379286
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Brand loyalty in the UK sportswear market
Dawes, John - In: International journal of market research : JMRS ; the … 51 (2009) 4, pp. 449-463
Persistent link: https://www.econbiz.de/10003863676
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BBC1 : a trademark of Britishness
Swann, Andrew; Förster, Kati - In: Strategien erfolgreicher TV-Marken : eine …, (pp. 78-96). 2011
Persistent link: https://www.econbiz.de/10008907112