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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403