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Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy; Roper, Stuart; Medway, Dominic - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
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Experiences of brands and national identity
Bulmer, Sandy; Buchanan-Oliver, Margo - In: Australasian marketing journal 18 (2010) 4, pp. 199-205
Persistent link: https://www.econbiz.de/10008738320
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Branding places and nations
Anholt, Simon - In: Brands and branding, (pp. 213-226). 2004
Persistent link: https://www.econbiz.de/10002755112
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Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
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Nation branding as sustainability governance : a comparative case analysis
Frig, Meri; Sorsa, Ville-Pekka - In: Business & society 59 (2020) 6, pp. 1151-1180
Persistent link: https://www.econbiz.de/10012262859
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Cultural intermediaries in place branding : who are they and how do they construct legitimacy for their work and for themselves?
Warren, Giannina; Dinnie, Keith - In: Tourism management : research, policies, practice 66 (2018), pp. 302-314
Persistent link: https://www.econbiz.de/10011814727
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The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding
Stevens, Vidar - In: The marketing review 19 (2019) 1/2, pp. 29-41
Persistent link: https://www.econbiz.de/10012155684
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Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David; Abadi, Sarah - In: The journal of product & brand management 31 (2022) 8, pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
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Business improvement districts (BID) : ein Modell auch für Deutschland?
Bangemann-Johnson, Merten C. (contributor) - 2003
Persistent link: https://www.econbiz.de/10001752433
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048