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Stimmung und Werbewirkung
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United States
Emotion
10,429
Werbewirkung
7,891
Advertising effects
7,666
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6,747
Consumer behaviour
6,724
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3,915
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3,845
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USA
1,099
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1,054
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1,039
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1,032
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1,005
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1,002
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988
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987
Deutschland
862
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852
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830
Germany
827
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820
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Kaiser, Harry M.
10
Mueller, Barbara
10
Diehl, Sandra
7
Benhabib, Jess
5
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Sierra, Jeremy J.
5
Tucker, Catherine
5
Woosnam, Kyle M.
5
Bakir, Aysen
4
Carlson, Les
4
Cebula, Richard J.
4
Choi, Yung Kyun
4
Gao, Zhihong
4
Goldfarb, Avi
4
Grossman, Michael
4
Han, Heesup
4
Hartmann, Wesley R.
4
Kemp, Elyria
4
Kim, Kihan
4
Magnini, Vincent P.
4
Muehling, Darrel D.
4
Okazaki, Shintaro
4
Richards, Timothy J.
4
Stafford, Marla Royne
4
Tadelis, Steve
4
Taute, Harry A.
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Burton, Scot
3
Calder, Bobby J.
3
Card, David E.
3
Clark, Ronald A.
3
Dahl, Gordon B.
3
Diefendorff, James M.
3
Dubner, Stephen J.
3
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National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Centre for Economic Policy Research
1
Chambre de commerce et d'industrie de Paris
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Harvard Institute of Economic Research
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
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Journal of advertising research
68
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Psychology & marketing
29
Working paper / National Bureau of Economic Research, Inc.
21
Academy of Management journal : AMJ
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of business research : JBR
15
Journal of marketing communications
13
Journal of promotion management : JPM
13
International journal of hospitality management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of business ethics : JOBE
9
Journal of marketing
9
The journal of consumer marketing
9
American journal of agricultural economics
8
Health marketing quarterly
8
Human performance
8
Journal of fashion marketing and management
8
Journal of retailing and consumer services
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing theory and practice
7
Discussion paper series / IZA
6
European journal of marketing : EJM
6
Journal of international consumer marketing
6
Journal of managerial psychology
6
Journal of marketing theory and practice : JMTP
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
NBER working paper series
6
Personnel psychology : a journal of applied research
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Asia Pacific journal of marketing and logistics
5
Discussion paper / Centre for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
Faculty & research / Insead : working paper series
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
1,080
RePEc
1
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1
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1,081
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1
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
2
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
3
Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
6
Me, myself, and Ikea : qualifying generic self-referencing effects in brand judgment
Fennis, Bob Michaël
;
Wiebenga, Jacob H.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 69-79
Persistent link: https://www.econbiz.de/10011645481
Saved in:
7
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
8
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
9
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
10
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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