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The marketing plan handbook
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United States
Strategisches Management
40,428
Strategic management
33,115
Marketing
31,492
Marketingmanagement
17,180
Marketing management
16,589
Theorie
8,062
Theory
7,994
Deutschland
6,128
Germany
5,417
Unternehmenserfolg
4,464
Firm performance
4,253
Consumer behaviour
4,242
USA
4,235
Konsumentenverhalten
4,107
Management
3,366
Innovation
3,336
Innovationsmanagement
3,036
Relationship marketing
3,012
Organizational change
2,979
Beziehungsmarketing
2,976
Organisatorischer Wandel
2,965
KMU
2,962
SME
2,962
Multinationales Unternehmen
2,818
Innovation management
2,768
marketing
2,604
Transnational corporation
2,596
Unternehmen
2,442
Wettbewerbsstrategie
2,239
Brand management
2,230
Markenführung
2,212
Strategische Planung
2,125
Competitive strategy
2,088
Erfolgsfaktor
2,065
Corporate Social Responsibility
1,923
Corporate social responsibility
1,870
Welt
1,778
Personalmanagement
1,776
Success factor
1,772
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179
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10
Other
1
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575
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Graue Literatur
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Non-commercial literature
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Working Paper
192
Case study
178
Fallstudie
178
Collection of articles of several authors
163
Sammelwerk
163
Lehrbuch
137
Hochschulschrift
133
Textbook
128
Thesis
104
Reprint
60
Aufsatzsammlung
52
Ratgeber
43
Guidebook
41
Konferenzschrift
33
Bibliografie enthalten
32
Bibliography included
32
Glossar enthalten
31
Glossary included
31
Interview
23
Conference proceedings
22
Fallstudiensammlung
18
Collection of articles written by one author
15
Sammlung
15
Bibliografie
12
Bibliographie
12
Amtsdruckschrift
10
Conference paper
10
Government document
10
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Handbook
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English
3,749
German
172
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8
French
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Italian
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Kotler, Philip
20
Kaiser, Harry M.
12
Pearce, John A.
11
Rugman, Alan M.
10
Calantone, Roger J.
9
Hitt, Michael A.
9
Kumar, V.
9
Robinson, Richard B.
9
Hawkins, Del I.
8
Hartley, Robert F.
7
Henry, Craig
7
Ireland, R. Duane
7
Perreault, William D.
7
Porter, Michael E.
7
Smith, Alan D.
7
Song, Michael
7
Bryson, John M.
6
Eulerich, Marc
6
Hoskisson, Robert E.
6
Keller, Kevin Lane
6
Korzenny, Felipe
6
Layton, Roger A.
6
Malshe, Avinash
6
Mintzberg, Henry
6
Mothersbaugh, David L.
6
Verbeke, Alain
6
Weitz, Barton A.
6
Welge, Martin K.
6
Burgelman, Robert A.
5
Chandler, David
5
Day, George S.
5
DeYoung, Robert
5
Ignatius, Adi
5
Lakdawalla, Darius
5
Levy, Michael
5
Lindgreen, Adam
5
McCarthy, Edmund Jerome
5
Miller, Danny
5
Newman, Bruce I.
5
Parnell, John A.
5
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American Marketing Association
19
IGI Global
12
NetLibrary, Inc
6
American Management Association
5
National Bureau of Economic Research
4
Northern Ireland Assembly
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer International Publishing
2
USA / Economic Research Service
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
American Society for Public Administration
1
Apress L.P.
1
Asian Productivity Organization
1
Books on Demand GmbH <Norderstedt>
1
Business International S.A.
1
Center for Studies in Higher Education, UC Berkeley
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
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Published in...
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Harvard business review : HBR
43
Working paper / National Bureau of Economic Research, Inc.
34
Strategic management journal
33
Journal of business research : JBR
32
Journal of marketing
28
Strategy & leadership : a publication of Strategic Leadership Forum
27
SpringerLink / Bücher
26
Harvard-Business-Manager : das Wissen der Besten
25
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of marketing management : MM
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Academy of Management journal : AMJ
19
Business horizons
19
Long range planning : LRP ; international journal of strategic management
18
Journal of business strategy
16
American journal of agricultural economics
14
California management review
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of business ethics : JOBE
13
Journal of strategy and management
13
Journal of the Academy of Marketing Science
13
MIT sloan management review
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
The journal of consumer marketing
13
The journal of product innovation management : an international publication of the Product Development & Management Association
13
European journal of marketing : EJM
12
Management international review : mir ; journal of international business
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Faculty & research / Insead : working paper series
11
Journal of advertising research
11
Journal of marketing education : JME
11
Technological forecasting & social change : an international journal
11
Journal of historical research in marketing
10
Working papers / Harvard Business School, Division of Research
10
Australasian marketing journal
9
Journal of marketing theory and practice
9
Management decision : MD
9
Marketing intelligence & planning
9
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Source
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ECONIS (ZBW)
3,879
USB Cologne (EcoSocSci)
43
RePEc
8
BASE
1
Showing
1
-
10
of
3,931
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articles prioritized
date (newest first)
date (oldest first)
1
Strategic issues in
marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
2
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
3
Differentiation and value strategy : issues for the
marketing
operations management interface
Walters, David
-
1997
Persistent link: https://www.econbiz.de/10000645000
Saved in:
4
Aligning
marketing
and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
Saved in:
5
Service
marketing
and management: capacity as a strategic
marketing
variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
Saved in:
6
Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.
;
Covin, Jeffrey G.
;
Slevin, Dennis P.
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
Saved in:
7
Strategic
marketing
for health care organizations : building a customer-driven health system
Kotler, Philip
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003591271
Saved in:
8
The relationship of strategic and
marketing
plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
9
The
marketing
dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
10
Marketing
strategies and practices in the contemporary environment
Sarmaniotis, Christos
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010364223
Saved in:
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