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United States
Social Web
20,860
Social web
20,829
Öffentlichkeitsarbeit
9,959
Public relations
9,430
Konsumentenverhalten
8,535
Consumer behaviour
8,518
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8,042
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7,838
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7,727
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4,655
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4,499
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3,795
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3,466
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3,397
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3,365
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3,299
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3,263
Markenführung
3,110
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3,106
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2,510
Theorie
2,474
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2,424
Viral marketing
2,405
Virales Marketing
2,405
Relationship marketing
2,402
Beziehungsmarketing
2,401
USA
2,370
Social network
2,348
Internet
2,327
Kommunikation
2,206
Electronic Commerce
2,175
E-commerce
2,079
Markenimage
2,058
Brand image
2,039
Communication
1,916
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1,798
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1,715
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11
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10
Kaiser, Harry M.
10
Dyck, Alexander
9
Gentzkow, Matthew Aaron
9
Zingales, Luigi
9
Diehl, Sandra
8
Goldfarb, Avi
8
Waldfogel, Joel
8
Cheong, Yunjae
7
Kuchler, Theresa
7
Okazaki, Shintaro
7
Stevenson, Betsey
7
Stroebel, Johannes
7
Wolfers, Justin
7
Bailey, Michael
6
Cao, Ruiqing
6
Kim, Kihan
6
McQuarrie, Edward F.
6
Oberholzer-Gee, Felix
6
Phillips, Barbara J.
6
Albarran, Alan B.
5
Braghieri, Luca
5
Calder, Bobby J.
5
Catalini, Christian
5
Choi, Yung Kyun
5
Durante, Ruben
5
Huh, Jisu
5
Malthouse, Edward C.
5
Waters, Richard D.
5
Bakir, Aysen
4
Beaver, William H.
4
Bianchi, Francesco
4
Chan-Olmsted, Sylvia M.
4
Coombs, W. Timothy
4
Cuevas, Ruben
4
Dimmick, John W.
4
Djourelova, Milena
4
Gao, Zhihong
4
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Springer Fachmedien Wiesbaden
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Stanford Institute for Economic Policy Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Ad Age Group <New York, NY>
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Börsen-Buchverlag
1
Chambre de commerce et d'industrie de Paris
1
Conference Board / Division of Management Research
1
Conference Board inc.
1
Council on Competitiveness
1
Deutsches Aktieninstitut
1
Direktorenkonferenz der Landesmedienanstalten
1
Droemer Verlag
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Institute for the Media
1
Europäische Kommission
1
Federal Reserve Bank of San Francisco
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
Gale Research Inc. <Detroit, Mich.>
1
Institute for Research in the Behavioral, Economic, and Management Sciences
1
International Association for Media and Communication Research
1
J. L. Kellogg Graduate School of Management
1
Kommission zur Ermittlung der Konzentration im Medienbereich
1
Krannert Graduate School of Management
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Leonard N. Stern School of Business
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Massachusetts Institute of Technology / Department of Economics
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OECD / Directorate for Science, Technology and Industry
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Oxford University Press
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Primary Research Group <New York, NY>
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Public Affairs Conference, Lausanne-Ouchy
1
Springer Gabler <Firma>
1
USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
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Journal of advertising research
86
Working paper / National Bureau of Economic Research, Inc.
56
Journal of advertising : official publication of the American Academy of Advertising
53
International journal of advertising : the quarterly review of marketing communications
28
The journal of media economics
26
JMM : the international journal on media management
23
Journal of communication management : an international journal
21
Psychology & marketing
20
Journal of promotion management : JPM
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of marketing communications
15
Discussion paper / Centre for Economic Policy Research
14
Journal of business ethics : JOBE
14
NBER working paper series
14
Journal of business research : JBR
13
Health marketing quarterly
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
The handbook of crisis communication
12
American journal of agricultural economics
10
CESifo working papers
10
Harvard business review : HBR
10
Journal of marketing theory and practice
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
The journal of consumer marketing
10
Working paper
10
Discussion paper series / IZA
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of current issues and research in advertising : JCIRA
9
Handbook of social media management : value chain and business models in changing media markets
8
International journal of internet marketing and advertising : IJIMA
8
International journal of sport management and marketing : IJSMM
8
Journal of marketing
8
Journal of marketing theory and practice : JMTP
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of travel and tourism marketing
8
SpringerLink / Bücher
8
Academy of Management journal : AMJ
7
Corporate communications : an international journal
7
Information systems research : ISR
7
Journal of accounting and public policy
7
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ECONIS (ZBW)
2,242
USB Cologne (EcoSocSci)
14
USB Cologne (business full texts)
1
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1
Media, messages, and men : new perspectives in communication
Merrill, John Calhoun
;
Lowenstein, Ralph L.
-
1979
-
2. ed.
Persistent link: https://www.econbiz.de/10002300590
Saved in:
2
Telecommunication tariffs for the mass media
1980
Persistent link: https://www.econbiz.de/10000615568
Saved in:
3
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
Saved in:
4
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
5
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
6
Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R.
-
1974
Persistent link: https://www.econbiz.de/10000669702
Saved in:
7
The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen
;
Ogle, Jennifer
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10003847777
Saved in:
8
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
9
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
10
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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