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Why marketing needs reform
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Internationales Marketing
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Johansson, Johny K.
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Erickson, Gary M.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
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ECONIS (ZBW)
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1
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Exogenous shocks or competitive skills : the success of the small autos in the US market in the 1970's
Johansson, Johny K.
;
Vanden Abeele, Pierre
-
1989
Persistent link: https://www.econbiz.de/10000778217
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2
Exploiting globalization potential : US and Japanese strategies
Johansson, Johny K.
;
Yip, George S.
-
2006
Persistent link: https://www.econbiz.de/10003410922
Saved in:
3
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
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4
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
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5
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
6
Multinational production : effect on brand value
Johansson, Johny K.
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 101-126
Persistent link: https://www.econbiz.de/10001027866
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7
Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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8
Effects of nationality on global strategy
Yip, George S.
- In:
Management international review : mir ; journal of …
37
(
1997
)
4
,
pp. 365-385
Persistent link: https://www.econbiz.de/10001229456
Saved in:
9
Country-of-origin, social norms and behavioral intentions
Johansson, Johny K.
-
1987
Persistent link: https://www.econbiz.de/10001089830
Saved in:
10
In your face : how American marketing excess fuels Anti-Americanism
Johansson, Johny K.
-
2004
-
1. print.
Persistent link: https://www.econbiz.de/10004241290
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