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The untapped potential of digital loyalty programmes
Shiliashki, Mario - In: Journal of payments strategy & systems 7 (2013/14) 2, pp. 106-111
Persistent link: https://www.econbiz.de/10009781330
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Are some customers more equal than others?
Nunes, Paul F.; Johnson, Brian A. - In: Marketing through minefields, (pp. 41-64). 2008
Persistent link: https://www.econbiz.de/10003813880
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Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.; Murthi, B. P. S.; Rao, Ram C. - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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A typology framework of loyalty reward programs
Cao, Yuheng; Nsakanda, Aaron Luntala; Mann, Inder Jit Singh - In: E-business technology and strategy : international …, (pp. 159-170). 2010
Persistent link: https://www.econbiz.de/10008668047
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.; Steffes, Erin M.; Rasheed, Abdul M. A. - In: Journal of financial services marketing : JFSM 16 (2011/12) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
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Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh; Li, Xingbo - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
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The impact of tier level on attitudinal and behavioral loyalty of hotel reward program members
Tanford, Sarah - In: International journal of hospitality management 34 (2013), pp. 285-294
Persistent link: https://www.econbiz.de/10009767500
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The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450