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The price is unfair! Reforming pricing management
Monroe, Kent B.; Xia, Lan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 158-165). 2006
Persistent link: https://www.econbiz.de/10003430299
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For our valued customers only : examining consumer responses to preferential treatment practices
Xia, Lan; Kukar-Kinney, Monika - In: Journal of business research : JBR 67 (2014) 11, pp. 2368-2375
Persistent link: https://www.econbiz.de/10010401978
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Price and customers' perceptions of value
Monroe, Kent B. - In: Visionary pricing : reflections and advances in honor …, (pp. 129-152). 2012
Persistent link: https://www.econbiz.de/10009676125
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Some lessons learned from FTC v. Staples
Monroe, Kent B. - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
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Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
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Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.; Choi, Pilsik; Monroe, Kent B. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
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A closer look at reference price : a commentary
Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
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Establishing human brands : determinants of placement success for first faculty positions in marketing
Scheinbaum, Angeline Close; Moulard, Julie Guidry; … - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 922-941
Persistent link: https://www.econbiz.de/10010218005