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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research … the proper research design and on to advice on successfully presenting results. Marketing research provides clear …
Persistent link: https://www.econbiz.de/10011479544
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Services marketing management : a strategic perspective
Kasper, Hans; Helsdingen, Piet van; Gabbott, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10002469672
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Eine dienstleistungsorientierte Perspektive des Handelsmarketing
Faßnacht, Martin - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001737403
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939
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Energiedienstleistungen : Strategien und Marketingansätze für eine ökologische Energieversorgung
Seifried, Dieter - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10014013891
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P. - 2005
Persistent link: https://www.econbiz.de/10004894853
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Cases in advertising management
Kelley, Larry D.; Jugenheimer, Donald W. - 2009
Persistent link: https://www.econbiz.de/10003752229
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Marketing mistakes and successes
Hartley, Robert F. - 2004 - 9. ed.
Persistent link: https://www.econbiz.de/10004492061
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Marketing mistakes and successes
Hartley, Robert F. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004777401