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United States
Consumer behaviour
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Berri, David J.
32
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24
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20
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20
Stavins, Joanna
15
Coates, Dennis
14
Einav, Liran
14
Fort, Rodney
14
Jang, Soocheong
14
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14
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13
Frick, Bernd
13
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13
Paul, Rodney J.
13
Schuh, Scott
13
Tucker, Catherine
13
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Agarwal, Sumit
12
Allcott, Hunt
12
Han, Heesup
12
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12
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12
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Winter, Joachim
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11
Drayer, Joris
11
Goldfarb, Avi
11
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11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Price, Joseph
11
Simmons, Robert
11
Winfree, Jason
11
Zimbalist, Andrew S.
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10
Kaplan, Greg
10
Kochman, Ladd Michael
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Universität Mannheim
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
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A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
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Working paper / National Bureau of Economic Research, Inc.
261
Journal of sports economics
155
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
80
Psychology & marketing
77
Journal of retailing and consumer services
73
Journal of business research : JBR
70
Journal of advertising : official publication of the American Academy of Advertising
65
NBER working paper series
61
Sport marketing quarterly : preferred journal of the Sport Marketing Association
60
International journal of hospitality management
55
Journal of fashion marketing and management
55
Applied economics
54
American journal of agricultural economics
51
International journal of sport management and marketing : IJSMM
51
Journal of sport management : the official journal of the North American Society of Sport Management
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
44
Economic inquiry : journal of the Western Economic Association International
43
The American economic review
41
The journal of consumer marketing
40
Journal of marketing theory and practice
38
International journal of consumer studies
37
Journal of international consumer marketing
37
International journal of sport finance
34
American economic journal : a journal of the American Economic Association
31
Journal of consumer behaviour : an international research review
31
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of marketing
27
Journal of the Academy of Marketing Science
27
The review of economics and statistics
27
International journal of advertising : the quarterly review of marketing communications
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Discussion paper series / IZA
25
Southern economic journal
24
Contemporary economic policy : a journal of Western Economic Association International
23
Services marketing quarterly
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ECONIS (ZBW)
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RePEc
12
USB Cologne (EcoSocSci)
12
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Demographic and psychographic variables predicting NASCAR sponsor brand recall
Kinney, Lance
;
McDaniel, Stephen R.
;
DeGaris, Larry
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 169-179
Persistent link: https://www.econbiz.de/10003731338
Saved in:
2
Corporations brought to you by NASCAR: rhetorical identification through
sponsorship
Gill, Matthew
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10003731341
Saved in:
3
A panel data analysis of the impacts of regional economic factors, marketing and promotion, and team performance on minor league baseball attendance
Cebula, Richard J.
- In:
The annals of regional science : an international …
51
(
2013
)
3
,
pp. 695-710
Persistent link: https://www.econbiz.de/10010210954
Saved in:
4
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
5
Affective intensity and sponsor identification
Wakefield, Kirk L.
;
Bennett, Gregg
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 99-111
Persistent link: https://www.econbiz.de/10008665413
Saved in:
6
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M.
;
Beasley, Fred
;
Gilson, Richard L.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003731343
Saved in:
7
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
8
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
9
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
10
Constraints and motivators : a new model to explain sport consumer behavior
Kim, Yu Kyoum
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
24
(
2010
)
2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10003976933
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