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~subject:"United States"
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Contextual advertising
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Subject
All
United States
Werbung
13,804
Online-Marketing
12,979
Internet marketing
12,869
Advertising
11,274
Consumer behaviour
8,370
Konsumentenverhalten
8,264
Werbewirkung
7,934
Advertising effects
7,708
Social Web
5,951
Social web
5,944
Zielgruppe
2,853
Brand management
2,802
Markenführung
2,784
Target group
2,458
Deutschland
2,266
Marketingmanagement
2,199
Electronic Commerce
2,182
Marketing management
2,171
Marketing
2,126
Theorie
2,103
Online-Handel
2,054
Online retailing
2,051
Theory
2,050
E-commerce
2,033
USA
1,947
Relationship marketing
1,939
Beziehungsmarketing
1,932
Viral marketing
1,883
Virales Marketing
1,880
Markenimage
1,813
Brand image
1,799
Germany
1,721
Internet
1,540
advertising
1,403
Markenartikel
1,105
Brand
1,032
Website
909
Social media
882
social media
833
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Undetermined
295
Free
102
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Article
1,311
Book / Working Paper
451
Journal
5
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1,124
Aufsatz in Zeitschrift
1,124
Aufsatz im Buch
185
Book section
185
Graue Literatur
182
Non-commercial literature
182
Arbeitspapier
136
Working Paper
136
Hochschulschrift
51
Thesis
43
Case study
37
Fallstudie
37
Collection of articles of several authors
28
Sammelwerk
28
Guidebook
18
Ratgeber
18
Aufsatzsammlung
13
Bibliografie enthalten
10
Bibliography included
10
Collection of articles written by one author
10
Sammlung
10
Bibliographie
9
Lehrbuch
9
Textbook
9
Reprint
7
Conference paper
6
Konferenzbeitrag
6
Systematic review
6
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6
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5
Amtsdruckschrift
3
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3
Conference proceedings
3
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3
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2
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2
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2
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2
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2
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2
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English
1,720
German
48
French
1
Undetermined
1
Author
All
Kaiser, Harry M.
31
Mueller, Barbara
13
Choi, Yung Kyun
9
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Yoon, Sukki
9
Moser, H. R.
8
Saffer, Henry
8
Tucker, Catherine
8
Zheng, Yuqing
8
Cheong, Yunjae
7
Okazaki, Shintaro
7
Reid, Leonard N.
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
An, Soontae
6
Berndt, Ernst R.
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Nelson, Jon Paul
6
Pentina, Iryna
6
Richards, Timothy J.
6
Terlutter, Ralf
6
Alston, Julian Mark
5
Bakir, Aysen
5
Burton, Scot
5
Calder, Bobby J.
5
DeLorme, Denise E.
5
Goldfarb, Avi
5
Kim, Kihan
5
Liaukonyte, Jura
5
McQuarrie, Edward F.
5
Phillips, Barbara J.
5
Tremblay, Victor J.
5
Yoon, Hye Jin
5
Avery, Rosemary J.
4
Bachmann, Ruediger
4
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National Bureau of Economic Research
9
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Information Resources Management Association
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
Econometrisch Instituut <Rotterdam>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Smithsonian Institution
1
Springer International Publishing
1
Technische Universität Dresden
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
93
Journal of advertising : official publication of the American Academy of Advertising
66
Working paper / National Bureau of Economic Research, Inc.
38
International journal of advertising : the quarterly review of marketing communications
34
Health marketing quarterly
18
Psychology & marketing
18
Journal of business research : JBR
17
Journal of promotion management : JPM
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of internet marketing and advertising : IJIMA
14
Journal of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of current issues and research in advertising : JCIRA
13
American journal of agricultural economics
12
The journal of consumer marketing
12
International journal of electronic marketing and retailing : IJEMR
11
The advertising and consumer culture reader
11
Journal of historical research in marketing
10
Journal of marketing
10
Journal of marketing theory and practice
10
The journal of law & economics
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of fashion marketing and management
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
NBER working paper series
9
Services marketing quarterly
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
European journal of marketing : EJM
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The Routledge companion to advertising and promotional culture
8
The journal of media economics
8
Young consumers : insight and ideas for responsible marketers
8
International journal of industrial organization
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
7
Journal of retailing and consumer services
7
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Source
All
ECONIS (ZBW)
1,731
USB Cologne (EcoSocSci)
34
RePEc
1
Other ZBW resources
1
Showing
1
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10
of
1,767
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date (newest first)
date (oldest first)
1
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
Exploratory study on variables impacting display
advertising
spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
4
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
5
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
6
Longitudinal study of digital marketing strategies
targeting
Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
7
Can US
advertising
students recognize an ad in editorial's clothing (native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
8
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
9
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
10
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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