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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers

Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137

Persistent link: https://www.econbiz.de/10011688012

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

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The social business imperative : adapting your business model to the always-connected customer

Shih, Clara - 2016

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A new framework of electronic word-of-mouth in social networking sites : the system-based approach

Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70

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Facebook-Marketing

Palme, Inga - 2015 - 1. Aufl.

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The management of digital marketing strategies in social network services : a comparison between American and European organizations

Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16

The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...

Persistent link: https://www.econbiz.de/10012490445