Narrow search
Showing 1 - 10 of 291,669
Cover Image
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
Cover Image
Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
Cover Image
Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray - 1997
Persistent link: https://www.econbiz.de/10000975614
Cover Image
Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray - In: Vertical relationships and coordination in the food …, (pp. 225-250). 1999
Persistent link: https://www.econbiz.de/10001420763
Cover Image
Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Cover Image
The consumer psychology of mail-in rebates
Gourville, John T.; Soman, Dilip - In: The journal of product & brand management 20 (2011) 2, pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Cover Image
Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897
Cover Image
Fixed-offer group buying schemes - a sustainable business model?
Köpp, Sebastian; Mukhachou, Aliaksei; Schwaninger, Markus - In: Modellbasiertes Management : Konferenz für …, (pp. 67-87). 2014
Persistent link: https://www.econbiz.de/10010345551
Cover Image
Couponing as a promotional tool : consumers do benefit
Antil, John H. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 316-327
Persistent link: https://www.econbiz.de/10001020603
Cover Image
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409