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Brand experience and brand implications in a multi-channel setting

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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity

Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588

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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

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Corbynmania : citizen-consumers and the case for an alternative political marketing

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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry

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Personal Brand Creation in the Digital Age : Theory, Research and Practice

Grzesiak, Mateusz - 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...