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United States
Consumer behaviour
83,602
Konsumentenverhalten
81,152
Social Web
20,780
Social web
20,749
Brand management
17,739
Markenführung
17,326
Theorie
12,070
Theory
11,878
Relationship marketing
11,077
Beziehungsmarketing
11,045
Emotion
10,807
Leistungsmotivation
9,290
Markenimage
9,261
Brand image
9,214
Work motivation
9,123
Arbeitskräfte
8,962
Workforce
8,961
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8,574
Online-Marketing
8,519
Work behaviour
8,478
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8,415
Deutschland
7,803
USA
7,748
Germany
6,980
Customer satisfaction
6,519
Markenartikel
6,384
Brand
6,358
Kundenzufriedenheit
6,357
Online-Handel
6,291
Online retailing
6,279
Service quality
5,225
Dienstleistungsqualität
5,180
Electronic Commerce
5,082
Arbeitszufriedenheit
5,053
Job satisfaction
5,025
Experiment
4,901
E-commerce
4,886
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4,625
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4,567
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Lusk, Jayson L.
20
Stroebel, Johannes
19
Allcott, Hunt
17
Kuchler, Theresa
17
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
14
Han, Heesup
13
Kolstad, Jonathan
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Cawley, John H.
12
Laibson, David I.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Blasi, Joseph R.
11
Choi, James J.
11
Gentzkow, Matthew Aaron
11
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Kruse, Douglas L.
11
Nayga, Rodolfo M.
11
Tucker, Catherine
11
Bronnenberg, Bart J.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Madrian, Brigitte C.
10
Magnini, Vincent P.
10
Roe, Brian
10
Baghestani, Hamid
9
Beshears, John
9
Chomsisengphet, Souphala
9
Freeman, Richard B.
9
Haltiwanger, John C.
9
Kemp, Elyria
9
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National Bureau of Economic Research
99
IGI Global
10
American Marketing Association
8
USA / Bureau of the Census
7
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Brookings Institution
3
Nomos Verlagsgesellschaft
3
American Management Association
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
NetLibrary, Inc
2
Springer Fachmedien Wiesbaden
2
USA / General Accounting Office
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
American Society for Public Administration
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Center for Human Resource Management <Los Angeles, Calif.>
1
Centre of Policy Studies
1
Centro de Investigaciones y Estudios Superiores en Antropología Social
1
Chambre de commerce et d'industrie de Paris
1
Coloquio "Dimensiones del Empleo Doméstico Latinoamericano" <2012, Monterrey>
1
Commonwealth Fund / Task Force on the Future of Health Insurance
1
Comparative Labor Law Seminar <7, 2004, Tokio>
1
Conference Strategies to Expand Health Insurance for Working Americans <2000>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Corporation for Enterprise Development
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Droemer Verlag
1
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1
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Working paper / National Bureau of Economic Research, Inc.
375
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
NBER working paper series
98
Journal of business research : JBR
85
Journal of business ethics : JOBE
82
Journal of retailing and consumer services
74
Academy of Management journal : AMJ
71
International journal of hospitality management
71
Psychology & marketing
68
Journal of fashion marketing and management
54
The American economic review
45
American journal of agricultural economics
44
Journal of advertising research
43
The journal of consumer marketing
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of marketing theory and practice
40
Discussion paper / Centre for Economic Policy Research
39
Human performance
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
International journal of consumer studies
37
Discussion paper series / IZA
35
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
The journal of brand management : an international journal
33
American economic journal : a journal of the American Economic Association
32
Journal of consumer behaviour : an international research review
32
Journal of sport management : the official journal of the North American Society of Sport Management
32
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
The journal of product & brand management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of managerial psychology
26
Journal of the Academy of Marketing Science
26
The review of economics and statistics
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
25
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
25
Journal of marketing
24
Journal of marketing theory and practice : JMTP
24
Journal of travel and tourism marketing
24
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Source
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ECONIS (ZBW)
7,360
USB Cologne (EcoSocSci)
12
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
2
The potential of social media for luxury brand management
Jin, Seung-A Annie
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10009671118
Saved in:
3
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
5
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
6
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie
;
Cashmore, Ernest
;
Dixon, Kevin
; …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Saved in:
7
A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van
;
Ruyter, Ko de
;
Cox, David
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
Saved in:
8
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
9
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
10
Emotional branding : what, when, and why
Turner, Monique Mitchell
- In:
Psychology of branding
,
(pp. 15-37)
.
2013
Persistent link: https://www.econbiz.de/10009775626
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