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United States
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
24
Advertising
22
Werbung
22
E-commerce
19
Electronic Commerce
19
Advertising effects
18
Werbewirkung
18
Theorie
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Theory
16
Einzelhandel
15
Innovation
15
Retail trade
15
Social Web
15
Social web
15
USA
15
Innovation management
13
Innovationsmanagement
13
Online retailing
12
Online-Handel
12
Distribution channel
11
Vertriebsweg
11
Brand management
10
Markenführung
10
Mobile communications
10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
Personalization
8
Viral marketing
8
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5
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2
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English
15
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Shankar, Venkatesh
8
Malthouse, Edward C.
7
Calder, Bobby J.
4
Bolton, Ruth N.
2
Pan, Xing
2
Ratchford, Brian Thomas
2
Azar, Pablo
1
Brodie, Roderick J.
1
Choi, Jaewon R.
1
Dessart, Laurence
1
Doorn, Jenny van
1
Fuller, Matthew
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kim, Ho
1
Kim, Su Jung
1
Kushwaha, Tarun
1
Leckie, Civilai
1
Libai, Barak
1
Marbach, Julia
1
Maslowska, Ewa
1
Morgan-Thomas, Anna
1
Narang, Unnati
1
Narayanan, Sridhar
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Raquel, Cristiana
1
Schultz, Don E.
1
Sorescu, Alina
1
Vadakkepatt, Gautham Gopal
1
Varadarajan, Rajan
1
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MSI reports : working paper series
2
Advances in applied microeconomics : a research annual
1
Breaking new ground in theory and practice
1
Cutting edge international research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of marketing management : MM
1
Journal of service research : JSR
1
Marketing mix decisions : new perspectives and practices
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mays Business School Research Paper
1
Media and convergence management
1
Organizing the new industrial economy
1
Report / Marketing Science Institute
1
Stanford University Graduate School of Business research paper
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The journal of media economics
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ECONIS (ZBW)
15
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1
A process for managing the re-convergence of marketing functions
Malthouse, Edward C.
- In:
Media and convergence management
,
(pp. 107-116)
.
2013
Persistent link: https://www.econbiz.de/10009767987
Saved in:
2
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
3
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
4
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
5
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
6
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
7
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
8
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon R.
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
10
Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Vadakkepatt, Gautham Gopal
;
Shankar, Venkatesh
; …
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 45-95
Persistent link: https://www.econbiz.de/10008841379
Saved in:
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