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Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
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Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performance
Abebe, Michael - In: Journal of small business and enterprise development 21 (2014) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10010344880
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Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
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What executives can learn from U2 : an exploratory study
Petit, Francis - In: Review of business & finance case studies : RBFCS 1 (2010) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10008824884
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Brand rejuvenation through succession planning
Singh, Amarjit; Goel, Monika - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 628-638). 2007
Persistent link: https://www.econbiz.de/10003677634
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Harry Potter : the story of a global business phenomenon
Gunelius, Susan - 2008
Persistent link: https://www.econbiz.de/10003685447
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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Key success factors of TV brand management : an international case study analysis
Förster, Kati - In: Journal of media business studies 8 (2011) 4, pp. 1-22
Persistent link: https://www.econbiz.de/10009579021
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109