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Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Courchesne, André; Ravanas, Philippe; Pulido, Cristian - In: International journal of arts management 20 (2017) 1, pp. 78-83
Persistent link: https://www.econbiz.de/10011782220
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Market leadership strategies for service companies : creating growth, profits, and customer loyalty
Terrill, Craig; Middlebrooks, Arthur - 2000
Persistent link: https://www.econbiz.de/10001350452
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The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos; Schamel, Günter - 1999
Persistent link: https://www.econbiz.de/10001366263
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It's all about customers : the perfect way to grow your business through marketing, sales and service
Frazer-Robinson, John - 1999 - 2nd ed
Persistent link: https://www.econbiz.de/10001390756
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The sales-marketing integration gap : a social identity approach
Sleep, Stefan; Lam, Son K.; Hulland, John - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 371-390
Persistent link: https://www.econbiz.de/10011976237
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Cause related marketing and customer skepticism : a study of situational and psychological skepticism
Amawate, Vibhas; Deb, Madhurima - In: Theoretical economics letters 9 (2019) 4, pp. 834-851
Persistent link: https://www.econbiz.de/10012022991
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Customer relationship management technology : bridging the gap between marketing education and practice
Harrison, Dana E.; Ajjan, Haya - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 205-219
Persistent link: https://www.econbiz.de/10012129490
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Typologie des Marketing-Management : theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde
Seifert, Andreas - 2002
bereits hohen und weiter steigenden Popularität. Innerhalb des Marketing-Management ist dabei immer häufiger von der Ablösung … des klassischen Transaktionsmarketing die Rede. Die damit einhergehende These vom Paradigmenwechsel im Marketing-Management …
Persistent link: https://www.econbiz.de/10011942920