Narrow search
Showing 1 - 10 of 6,599
Cover Image
Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
Cover Image
A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
Cover Image
How bureaucrats and bean counters strangled General Motors by killing its brands
Olson, Erik L.; Thjømøe, Hans Mathias - In: The journal of product & brand management 19 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993624
Cover Image
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik; Nyberg, Björn - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Cover Image
How business-education partnerships are building a diverse science and technology workforce: lessons from Bayer
Molnar, Attila - In: Global business and organizational excellence : a … 27 (2007/08) 5, pp. 6-21
Persistent link: https://www.econbiz.de/10003739275
Cover Image
Explicit donations and inferred endorsements : do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Bower, Amanda B.; Grau, Stay Landreth - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 113-126
Persistent link: https://www.econbiz.de/10003892028
Cover Image
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Cover Image
Money in the bank? : corporate support of the arts in twentieth-century American art
Bzdak, Michael - In: Money and culture, (pp. 319-332). 2007
Persistent link: https://www.econbiz.de/10003689346
Cover Image
When the CEO's personal crusade drives decisions
Raggio, Randle D. - In: Harvard business review : HBR 88 (2010) 6, pp. 118-123
Persistent link: https://www.econbiz.de/10003982534
Cover Image
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.; Kinney, Lance - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 35-45
Persistent link: https://www.econbiz.de/10009407937