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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
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First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
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The underdog effect : the marketing of disadvantage and determination through brand biography
Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 775-790
Persistent link: https://www.econbiz.de/10008856982
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Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: European journal of marketing : EJM 45 (2011) 6, pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
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US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.; Block, Martin P. - In: Journal of retailing and consumer services 23 (2015), pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
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Cigarette brand loyalty and purchase patterns : an examination using US consumer panel data
Dawes, John - In: Journal of business research : JBR 67 (2014) 9, pp. 1933-1943
Persistent link: https://www.econbiz.de/10010379205
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Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
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Brand loyalty and the role of hedonic value
Kuikka, Anna; Laukkanen, Tommi - In: The journal of product & brand management 21 (2012) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
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"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Kim, Jihyun; Lee, Hyun-hwa - In: Journal of marketing channels : ... distribution … 21 (2014) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10010347439