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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming; Weerawardena, Jay - In: Industrial marketing management : the international … 111 (2023), pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
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Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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Customer relationship management capabilities and social media technology use : consequences on firm performance
Foltean, Florin Sabin; Trif, Simona Mihaela; Tuleu, … - In: Journal of business research : JBR 104 (2019), pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An; Nguyen Phuong; Phuong Uyen Dinh - In: Journal for international business and entrepreneurship … 14 (2022) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
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The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.; Aboalganam, Khalid M. - In: International journal of business information systems : … 42 (2023) 3/4, pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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Belohnungen für Online Reviews : unterschiedliche Effekte auf die Abgabewahrscheinlichkeit und die Valenz
Grötschel, Ann-Kathrin - 2019
Persistent link: https://www.econbiz.de/10012051524