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New ventures competitiveness and success : do intellectual capital, IT capabilities, entrepreneurial and market orientation really matter?
Anwar, Muhammad; Clauß, Thomas; Ullah, Rizwan - In: Journal of enterprising culture 29 (2021) 4, pp. 295-323
Persistent link: https://www.econbiz.de/10012694229
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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How marketing capabilities shape entrepreneurial firm's performance? : evidence from new technology based firms in turkey
Qureshi, Muhammad Shahid; Aziz, Nergis; Mian, Sarfraz A. - In: Journal of Global Entrepreneurship Research : JGER 7 (2017) 15, pp. 1-15
Prior research has shown that early development of marketing capabilities enable firms to achieve competitive advantage …. The entrepreneurial orientation of the firm acts as a catalyst and impacts the market orientation and the marketing … calculated risks and be proactive in their marketing- related activities. The marketing activity of the firm becomes …
Persistent link: https://www.econbiz.de/10011684426
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Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane; Wu, Pei-ling; Luther, Raminder K. - In: Journal of business research : JBR 67 (2014) 6, pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
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The performance of entrepreneurial ventures : examining the role of marketing practices
Jayawarna, Dilani; Jones, Oswald; Lim, Wing; Phua, Sabrina - In: Journal of small business and enterprise development 21 (2014) 4, pp. 565-587
Persistent link: https://www.econbiz.de/10010467467
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When the quest for the best pays off : how maximising entrepreneurs improve performance by creating entrepreneurial and market oriented businesses
Soltwisch, Brandon William - In: Journal of entrepreneurship 30 (2021) 2, pp. 223-248
Persistent link: https://www.econbiz.de/10012607622
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Marketing and entrepreneurial success in emerging markets : the nexus
Dzogbenuku, Robert Kwame; Keelson, Solomon Abekah - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10012153298
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Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John; Miles, Morgan P.; D'Alessandro, Steven; … - In: Journal of business research : JBR 157 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
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The Effectiveness of Relationship Marketing Strategies in Driving a Competitive Advantage : A Case of Zimbabwean Banking Sector
Mazikana, Anthony Tapiwa - 2019
Persistent link: https://www.econbiz.de/10012859364