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Are you planning to use culture as a variable in international marketing research
Rai, Rajnish Kumar - In: Metamorphosis : a journal of management research 10 (2011) 2, pp. 6-26
Persistent link: https://www.econbiz.de/10010226942
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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.; Hernández-García, Ángel; … - In: Technological forecasting & social change : an … 150 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
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Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...
Persistent link: https://www.econbiz.de/10012012462
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The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy - In: International journal of business anthropology 7 (2017) 1, pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
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How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Chinese website design : communication as a mirror of culture
Capece, Guendalina; Di Pillo, Francesca - In: Journal of marketing communications 27 (2021) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10012424771