Similar Search Results

Does employer branding beat head hunting? : the potential of company culture to increase employer attractiveness

Barbaros, Maria Corina - In: Journal of entrepreneurship, management and innovation … 16 (2020) 4, pp. 87-112

Persistent link: https://www.econbiz.de/10012492740

The influence of employer branding and employees' personal branding on corporate branding and corporate reputation

Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133

Persistent link: https://www.econbiz.de/10012666154

Can organizations leverage employer branding to gain employee engagement and reduce turnover intention? : an empirical study with organizational trust as a mediator

Yadav, Lalit Kumar; Kumar, Ashish; Mishra, Shubhra - In: Vision : the journal of business perspective 24 (2020) 4, pp. 496-505

Persistent link: https://www.econbiz.de/10012388344

Hybrid high-involvement in marketing and communication : how to enable a start-up culture in corporations to enhance innovation

Prexl, Katja-Maria - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 1, pp. 36-42

Persistent link: https://www.econbiz.de/10012003556

Employer branding implementation and human resource management in Greek telecommunication industry

Kargas, Antonios; Tsokos, Alexios - In: Administrative Sciences : open access journal 10 (2020) 1/17, pp. 1-14

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...

Persistent link: https://www.econbiz.de/10012203893