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~subject:"Value creation"
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Advancing sales theory through...
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Value creation
Service-dominant logic
50
Service-Dominant Logic
49
Salespeople
45
Verkaufspersonal
45
Marketing theory
35
Marketingtheorie
35
Beziehungsmarketing
32
Relationship marketing
32
Betriebliche Wertschöpfung
29
Selling
21
Verkauf
21
B-to-B-Marketing
15
Business-to-business marketing
15
Dienstleistung
15
Marketing management
14
Marketingmanagement
14
Dienstleistungsmarketing
13
Services
13
Services marketing
13
Innovation
12
Marketing
11
Theory
11
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
9
Customer integration
9
Institutional economics
9
Institutionenökonomik
9
Konsumentenverhalten
9
Kundenintegration
9
New product development
9
Produktentwicklung
9
Theorie
9
USA
9
United States
9
Erfolgsfaktor
8
Institutions
8
Strategisches Management
8
Success factor
8
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10
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1
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Article
25
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4
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22
Aufsatz in Zeitschrift
22
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3
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3
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3
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3
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1
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English
28
German
1
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Vargo, Stephen L.
23
Lusch, Robert F.
10
Akaka, Melissa Archpru
6
Ahearne, Michael
5
Manning, Gerald L.
3
Reece, Barry L.
3
Wieland, Heiko
3
Hartmann, Nathaniel N.
2
Hughes, Douglas E.
2
Koskela-Huotari, Kaisa
2
Rapp, Adam
2
Bettencourt, Lance A.
1
Chaker, Nawar N.
1
Corsaro, Daniela
1
Eggert, Andreas
1
Frow, Pennie
1
Gustafsson, Anders
1
He, Yi
1
Hochstein, Bryan
1
Horbel, Chris
1
Jindal, Rupinder
1
Jindal, Rupinder Paul
1
Kaartemo, Valtteri
1
Maglio, Paul P.
1
Merz, Michael A.
1
Nagel, Duane
1
Payne, Adrian
1
Rangarajan, Deva
1
Schau, Hope Jensen
1
Sebastiani, Roberta
1
Steinhoff, Lena
1
Tanniru, Mohan
1
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Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Managing consumer services : factory or theater?
1
Marketing theory
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
29
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1
Business models as service strategy
Wieland, Heiko
;
Hartmann, Nathaniel N.
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10011779549
Saved in:
2
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
3
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
4
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
5
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
6
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
7
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
8
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
9
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
10
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
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