Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed … higher purchase intention when compared to emotional reviews. The trust cues were only relevant in interaction with variables … that measure trust in the Internet as a safe environment for making monetary transactions. Furthermore, we found that …