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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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The pandemic's effects on customer-to-customer engagement in hospitality consumption : a multi-country investigation
Miao, Li; So, Kevin Kam Fung; Im, Jinyoung; Jiang, Ting - In: International journal of hospitality management 102 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013185273
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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
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Effect of brand communities on consumer engagement and trust : evidence from mobile phone brands' Facebook pages in Burundi
Niyonkomezi, Jeanine; Mokua, Juniter Kwamboka - 2020
Persistent link: https://www.econbiz.de/10012266494
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Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
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Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers
Alves, Helena; Mainardes, Emerson Wagner - In: International journal of retail & distribution management 45 (2017) 11, pp. 1159-1180
Persistent link: https://www.econbiz.de/10011815151
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Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
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Antecedents and consequences of customer brand engagement : an empirical study in the mobile headset category
Roy, Souvik; Mandal, Santanu - In: International journal of information systems in the … 9 (2017) 3, pp. 58-77
Persistent link: https://www.econbiz.de/10011729758