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The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin; Liu, Chih-Hsing; Tu, Jin-Hua - In: Journal of air transport management 53 (2016), pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
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When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
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User satisfaction and dissatisfaction in the app sharing economy : an investigation into two-sided mobile fashion reselling and swapping markets
Netter, Sarah - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 217-244). 2017
Persistent link: https://www.econbiz.de/10012220627
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A passion for fashion : the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia; Costa, Inês; … - In: International journal of retail & distribution management 45 (2017) 5, pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
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Why forward viral fashion messages? : the moderating roles of consumers’ fashion traits and message orientation
Kobia, Caroline; Liu, Chuanlan - In: Journal of internet commerce 16 (2017) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10011804504
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Fashion brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.; Cavallero, Luisa; Miranda, … - In: Journal of retailing and consumer services 41 (2018), pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
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Influence of electronic word of mouth on purchase intention of fashion products in social networking websites
Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622
. It also identifies the major factors influencing the electronic word of mouth to buy fashion products. A survey was … influencing purchase intention of fashion brands. The findings also confirm the role of homophily, trustworthiness, expertness …, informational influence and high fashion involvement as major factors influencing electronic word of mouth. Findings from the study …
Persistent link: https://www.econbiz.de/10011930451
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia; Mueller, Claudia - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 562-583
Persistent link: https://www.econbiz.de/10009776472