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~subject:"Viral marketing"
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Viral marketing
Tourismus
21,006
Tourism
20,987
Social Web
20,541
Social web
20,510
Brand management
17,627
Markenführung
17,213
Consumer behaviour
14,281
Konsumentenverhalten
14,147
Online-Marketing
13,113
Internet marketing
12,998
Markenimage
7,926
Brand image
7,848
Tourismuswirtschaft
7,699
Tourism industry
7,684
Brand
5,428
Markenartikel
5,424
Relationship marketing
4,894
Beziehungsmarketing
4,886
Tourismusmarketing
4,550
Tourism marketing
4,536
Urlaubsverhalten
4,378
Holiday behaviour
4,371
Electronic Commerce
3,570
E-commerce
3,342
Deutschland
3,254
Werbewirkung
3,137
Advertising effects
3,112
Virales Marketing
3,094
Germany
3,006
Online-Handel
2,832
Online retailing
2,827
Marketingmanagement
2,773
Welt
2,766
Marketing management
2,750
World
2,747
Soziales Netzwerk
2,619
Social media
2,601
Internet
2,554
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2,528
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Law, Chun Hung Roberts
16
Filieri, Raffaele
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Loureiro, Sandra Maria Correia
9
Mariani, Marcello M.
9
Dwivedi, Yogesh Kumar
8
Gopinath, Shyam
8
Law, Rob
8
Tan, Yong
8
Ye, Qiang
8
Fan, Weiguo
7
Gu, Bin
7
Li, Hengyun
7
Liang, Sai
7
Lu, Shijie
7
Pelsmacker, Patrick de
7
Peres, Renana
7
Schweidel, David A.
7
Sparks, Beverley
7
Wallace, Elaine
7
Xie, Karen L.
7
Akram, Umair
6
Augusto, Mário Gomes
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dens, Nathalie
6
Flavián Blanco, Carlos
6
Groeger, Lars
6
Hennig-Thurau, Thorsten
6
Hu, Nan
6
Jayawardhena, Chanaka
6
Karjaluoto, Heikki
6
Kim, Jong Min
6
Liu, Yong
6
Moe, Wendy W.
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pavlou, Paul A.
6
Petrescu, Maria
6
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Deutscher Dialogmarketing Verband
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Springer Fachmedien Wiesbaden
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IGI Global
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National Bureau of Economic Research
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Universität Mannheim
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Haufe-Lexware GmbH & Co. KG
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
OECD
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Journal of business research : JBR
132
Journal of retailing and consumer services
75
International journal of hospitality management
53
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Tourism management : research, policies, practice
45
Information systems research : ISR
44
Journal of marketing communications
42
Electronic commerce research
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Journal of management information systems : JMIS
32
Psychology & marketing
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of hospitality marketing & management
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
International journal of advertising : the quarterly review of marketing communications
27
Journal of marketing
27
Journal of travel and tourism marketing
27
International journal of advertising : the review of marketing communications
26
International journal of contemporary hospitality management
26
The journal of product & brand management
26
Journal of internet commerce
24
Journal of electronic commerce research : JECR
23
Journal of advertising research
20
Journal of promotion management : innovations in planning and applied research
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
SpringerLink / Bücher
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of marketing management : MM
19
European journal of marketing : EJM
18
International journal of consumer studies
18
Journal of marketing research : JMR
17
Technological forecasting & social change : an international journal
17
International journal of technology marketing : IJTMkt
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
International journal of business information systems : IJBIS
15
Business horizons
14
Cogent business & management
14
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ECONIS (ZBW)
3,094
Other ZBW resources
3
USB Cologne (EcoSocSci)
1
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1
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
2
A review of social media marketing activities in promoting E-WOM and enhancing revisit intention via brand image
Shaidathul Jemin
;
Saizal Pinjaman
- In:
Business and Economic Research : BER
12
(
2022
)
4
,
pp. 84-95
Persistent link: https://www.econbiz.de/10013474178
Saved in:
3
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
4
Relevance of social media management in online reputation building in
tourism
and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
Saved in:
5
Online reputation management in
tourism
: emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
6
Profanity in viral
tourism
marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine
;
Kralj, Anna
;
Moyle, Brent
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
Saved in:
7
The mediating role of social media in
tourism
: an eWOM approach
Kakirala, Anish Kumar
;
Singh, Devinder Pal
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 381-391
Persistent link: https://www.econbiz.de/10012671698
Saved in:
8
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
9
The importance of social media on holiday visitors' choices : the case of Athens, Greece
Kavoura, Androniki
;
Stavrianeas, Aikaterini
- In:
EuroMed journal of business
10
(
2015
)
3
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011480844
Saved in:
10
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
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