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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,179
Konsumentenverhalten
80,699
Service quality
21,688
Dienstleistungsqualität
20,937
Taiwan
14,169
Relationship marketing
10,966
Beziehungsmarketing
10,923
Theorie
10,510
Theory
10,315
Customer satisfaction
9,401
Kundenzufriedenheit
9,058
Brand management
7,661
Markenführung
7,618
Brand image
6,812
Markenimage
6,767
USA
6,549
United States
6,268
Online-Handel
5,869
Online retailing
5,857
Deutschland
4,943
Social Web
4,938
Social web
4,936
Germany
4,588
Online-Marketing
4,586
Internet marketing
4,574
Einzelhandel
4,357
Brand
4,330
Retail trade
4,322
Markenartikel
4,319
China
4,069
Electronic Commerce
4,005
E-commerce
3,900
Advertising effects
3,611
Verbraucherverhalten
3,587
Experiment
3,526
Emotion
3,507
Advertising
3,059
Werbung
2,977
Pricing strategy
2,948
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Undetermined
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641
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2,941
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Sammelwerk
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9
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German
186
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Chang, Chingching
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
93
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of advertising research
60
Journal of promotion management : JPM
60
Psychology & marketing
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,625
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
2
Factors influencing online advertisements of passenger cars : evidence from the Silicon Valley of India
Nikhil V. P.
;
Naresh G.
- In:
South Asian journal of management : SAJM
28
(
2021
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013040787
Saved in:
3
What influences online shopping in Nigeria : trust or website quality?
Esho, Ebes
;
Verhoef, Grietjie
- In:
African journal of business and economic research : AJBER
16
(
2021
)
3
,
pp. 155-175
Persistent link: https://www.econbiz.de/10013282425
Saved in:
4
Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
5
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
6
The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.
;
Fisher, Robert J.
;
Sud, Bharat L.
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
Saved in:
7
Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan-yi
;
Lien, Nai-hwa
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10008701739
Saved in:
8
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
9
Investigating the factors influence tweens' purchase intention through peer conformity in
Taiwan
Tseng, Li-yu
;
Lee, Tian-shyug
- In:
Advances in management & applied economics
3
(
2013
)
3
,
pp. 259-277
Taiwan
. The obtained results indicated that this cluster of teenagers will have a lower consciousness risk; a stronger …
Persistent link: https://www.econbiz.de/10009759740
Saved in:
10
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in
Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
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