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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Südkorea
21,198
Führungsstil
20,985
South Korea
20,852
Leadership style
20,461
Theorie
10,550
Theory
10,363
Beziehungsmarketing
8,912
Relationship marketing
8,899
Markenführung
7,564
Brand management
7,562
USA
7,131
United States
6,877
Markenimage
6,564
Brand image
6,540
Kundenzufriedenheit
5,508
Customer satisfaction
5,506
Online-Handel
5,438
Online retailing
5,425
Deutschland
5,034
Leadership
4,831
Social Web
4,753
Social web
4,751
Führungskräfte
4,629
Germany
4,629
Managers
4,616
Dienstleistungsqualität
4,475
Service quality
4,472
Online-Marketing
4,401
Internet marketing
4,377
Brand
4,267
Markenartikel
4,260
Einzelhandel
4,242
Retail trade
4,161
China
4,089
Personalführung
3,984
Emotion
3,770
Electronic Commerce
3,604
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Online availability
All
Undetermined
1,710
Free
622
Type of publication
All
Article
2,858
Book / Working Paper
705
Journal
3
Type of publication (narrower categories)
All
Article in journal
2,715
Aufsatz in Zeitschrift
2,715
Aufsatz im Buch
133
Book section
133
Graue Literatur
129
Non-commercial literature
129
Hochschulschrift
116
Working Paper
104
Arbeitspapier
94
Thesis
86
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
19
Sammelwerk
19
Aufsatzsammlung
10
Lehrbuch
9
Collection of articles written by one author
8
Sammlung
8
Textbook
8
Dissertation u.a. Prüfungsschriften
6
Bibliografie enthalten
5
Bibliography included
5
Case study
5
Fallstudie
5
Konferenzschrift
5
Reprint
5
Conference proceedings
3
Amtsdruckschrift
2
Government document
2
Doctoral Thesis
1
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1
Glossary included
1
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1
Mikroform
1
Ratgeber
1
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English
3,374
German
185
Undetermined
3
French
2
Polish
2
Russian
1
Spanish
1
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Author
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Yoon, Sukki
12
Choi, Yung Kyun
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Chan, Kara
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Arora, Nilesh
7
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All
National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
93
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
61
Psychology & marketing
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
European journal of marketing
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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Source
All
ECONIS (ZBW)
3,542
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
2
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
3
Modest, modern and diverse : a review of marketing communication visuals of Islamic
fashion
brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
4
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
5
How does visual merchandising in
fashion
retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
6
Muslim millennials' attitudes towards
fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
7
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the
fashion
category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
8
Improving sustainable
fashion
marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
9
Exploring advertising equity in
fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
10
Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a
fashion
industry perspective
Trivedi, Jay P.
- In:
International journal of electronic customer …
11
(
2017/2018
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
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