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~subject:"Werbewirkung"
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Werbewirkung
Online-Marketing
13,266
Internet marketing
13,150
Multi-criteria analysis
7,375
Multikriterielle Entscheidungsanalyse
7,334
Social Web
5,967
Social web
5,960
Fuzzy sets
5,846
Fuzzy-Set-Theorie
5,756
Consumer behaviour
4,694
Konsumentenverhalten
4,685
Theorie
3,169
Theory
3,152
Electronic Commerce
2,219
Advertising effects
2,127
Online-Handel
2,109
Online retailing
2,106
E-commerce
2,080
AHP-Verfahren
1,979
AHP approach
1,978
Mathematische Optimierung
1,922
Mathematical programming
1,920
Advertising
1,817
Werbung
1,812
Viral marketing
1,773
Virales Marketing
1,771
Beziehungsmarketing
1,709
Relationship marketing
1,706
Markenführung
1,637
Brand management
1,636
Entscheidung
1,305
Internet
1,295
Decision
1,292
Supply chain
1,218
Lieferkette
1,217
Marketingmanagement
1,213
Marketing management
1,199
Markenimage
946
Brand image
940
Website
906
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Online availability
All
Undetermined
995
Free
464
Type of publication
All
Article
1,646
Book / Working Paper
491
Type of publication (narrower categories)
All
Article in journal
1,529
Aufsatz in Zeitschrift
1,529
Aufsatz im Buch
115
Book section
115
Graue Literatur
88
Non-commercial literature
88
Working Paper
85
Arbeitspapier
81
Hochschulschrift
35
Thesis
20
Collection of articles of several authors
12
Sammelwerk
12
Guidebook
11
Ratgeber
11
Case study
10
Fallstudie
10
Aufsatzsammlung
8
Conference paper
8
Konferenzbeitrag
8
Collection of articles written by one author
3
Lehrbuch
3
Sammlung
3
Textbook
3
Amtsdruckschrift
2
Government document
2
Konferenzschrift
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Festschrift
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
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Language
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English
2,052
German
85
Author
All
Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Rozendaal, Esther
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Reijmersdal, Eva A. van
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
Arora, Taanika
6
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
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Institution
All
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
3
IGI Global
2
OECD
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
All
International journal of advertising : the review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
58
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
30
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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Source
All
ECONIS (ZBW)
2,132
EconStor
4
USB Cologne (EcoSocSci)
1
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1
A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Operational research : an international journal
19
(
2019
)
3
,
pp. 701-716
Persistent link: https://www.econbiz.de/10012127665
Saved in:
2
The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li
;
Lin, Shiang-Lin
- In:
International journal of information systems and change …
13
(
2023
)
3
,
pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
Saved in:
3
Planning a TV advertising campaign : a crisp multiobjective programming model from fuzzy basic data
Pérez-Gladish, B.
;
Gonzalez, I.
;
Bilbao-Terol, A.
; …
- In:
Omega : the international journal of management science
38
(
2009/10
)
1/2
,
pp. 84-94
Persistent link: https://www.econbiz.de/10003897778
Saved in:
4
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
5
Webtracking mit Google Analytics : [mehr Erfolg für Ihren Online-Auftritt!]
Lamprecht, Stephan
-
2010
Persistent link: https://www.econbiz.de/10003953985
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Moderating effects of Internet advertising
Spilker-Attig, Andrea Maria Renate
-
2010
Persistent link: https://www.econbiz.de/10008659538
Saved in:
8
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
9
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
10
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
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