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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
124
Konsumentenverhalten
122
Relationship marketing
54
Beziehungsmarketing
53
Advertising
40
Emotion
39
Werbung
36
Advertising effects
34
Brand management
29
Markenführung
29
Internet marketing
27
Online-Marketing
27
Social Web
27
Social web
27
Luxury goods
26
Luxusgüter
26
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Markenimage
15
Online retailing
15
Online-Handel
15
Service quality
15
Dienstleistungsqualität
14
Marketing management
13
Marketingmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
E-commerce
12
Electronic Commerce
12
Lieferantenmanagement
12
Supplier relationship management
12
Fundraising
11
Betriebliche Wertschöpfung
10
Einzelhandel
10
Ethics
10
Ethik
10
Nachhaltigkeit
10
Retail trade
10
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Undetermined
28
Free
2
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30
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4
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English
34
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Septianto, Felix
25
Thaichon, Park
6
Bandyopadhyay, Argho
5
Quach, Sara
5
Nallaperuma, Kaushalya
4
Nasution, Reza Ashari
4
Paramita, Widya
4
Hamelin, Nicolas
3
Lang, Bodo
3
Northey, Gavin
3
Seo, Yuri
3
Arnita, Devi
2
Chiew, Tung Moi
2
Japutra, Arnold
2
Jayawardena, Nirma Sadamali
2
Kemper, Joya A.
2
Sung, Billy
2
Tjiptono, Fandy
2
Zhao, Fang
2
Abraham, Christopher
1
Aghniadi
1
Al-Shihabi, Sameh
1
Arli, Denni
1
Azzahra, Dwine Fatimah
1
Behl, Abhishek
1
Can, Ali Selcuk
1
Cheng, Anni
1
Choi, Jinyoung
1
Chowdhury, Rafi M. M. I.
1
Dolan, Rebecca
1
Driver, Nicholas
1
El Moujahid, Othmane
1
Grace, Debra
1
Khalil, Mary
1
Lee, Michael SW
1
Lipscombe, Joe
1
Pillai, Jayarethanam
1
Pontes, Nicolas
1
Pratiwi, Loren
1
Razzaq, Ali
1
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Journal of retailing and consumer services
8
Journal of business research : JBR
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of advertising : the review of marketing communications
3
Asia Pacific journal of marketing and logistics
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
34
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1
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
2
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
6
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
7
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
8
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
9
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
10
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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