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Greenwashing understanding among Indian consumers and its impact on their green consumption
Jog, Deepti; Singhal, Divya - In: Global business review 25 (2024) 2, pp. 491-511
Persistent link: https://www.econbiz.de/10014634252
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Towards sustainable development : coupling green marketing strategies and consumer perceptions in addressing greenwashing
Ur Rahman, Saleem; Bang Nguyen Viet - In: Business strategy and the environment 32 (2023) 4, pp. 2420-2433
Persistent link: https://www.econbiz.de/10014328946
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Young generation and environmental friendly awareness : does it the impact of green advertising?
Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166
The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....
Persistent link: https://www.econbiz.de/10012604165
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Green message strategies and green brand image in a hotel context
Topcuoglu, Esra; Kim, Hyelin; Kim, Sungeun; Kim, Seontaik - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
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Toward sustainable livelihoods : investigating the drivers of purchase behavior for green products
Wei, Chiou-Fong; Chiang, Chang-Tang; Kou, Tun-Chih; … - In: Business strategy and the environment 26 (2017) 5, pp. 626-639
Persistent link: https://www.econbiz.de/10011699124
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Antecedents of green awareness for increased consumption of eco-friendly products
Doni Purnama Alamsyah; Muhammed, Hayder Alhadey Ahmed - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 109-126
Persistent link: https://www.econbiz.de/10012106929
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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.; Mishrab, Aditya Shankar; Tiamiyu, … - In: Psychology & marketing 35 (2018) 11, pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
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Perception of consumers on green products in Nepalese market
Dangol, Shrijan - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10013449021
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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The impact of green marketing practices on consumer buying decision in Kathmandu valley
Pradhan, Rajeshwari - In: Nepalese journal of economics : a publication of … 7 (2023) 3, pp. 58-70
Persistent link: https://www.econbiz.de/10014422477