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~subject:"Werbewirkung"
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Werbewirkung
Werbung
13,855
Advertising
9,790
Technik
5,748
Technologie
5,591
Technology
5,442
Advertising effects
3,751
Verkauf
3,490
Konsumentenverhalten
3,156
Consumer behaviour
3,148
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2,843
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2,385
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2,037
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1,953
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1,869
Internet marketing
1,862
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1,684
Technological change
1,582
Marketing
1,203
Germany
1,152
Innovation
1,148
Marketingmanagement
959
Marketing management
920
Salespeople
887
Verkaufspersonal
887
Technologiepolitik
795
Markenführung
762
Brand management
758
Technology policy
751
Vereinigte Staaten
703
advertising
650
Social Web
643
Social web
642
Fallstudie
635
Entwicklungsländer
577
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569
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569
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548
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Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
18
Septianto, Felix
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Bellman, Steven
9
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Chintagunta, Pradeep K.
8
Okazaki, Shintaro
8
Poels, Karolien
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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IP Deutschland GmbH <Köln>
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
41
Psychology & marketing
40
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Marketing letters : a journal of research in marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
14
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
Marketing intelligence & planning
13
Australasian marketing journal
12
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ECONIS (ZBW)
3,781
USB Cologne (EcoSocSci)
18
EconStor
3
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Fallstudie
Barclaycard : Absatzsteigerung durch Pretesting und AttentionTracking
Egner, Steffen
;
Piaskowy, Verena
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
60
(
2014
)
3
,
pp. 82-88
Persistent link: https://www.econbiz.de/10010408239
Saved in:
2
Advertising versus sales in demand creation
Hochman, Gal
;
Hochman, Oded
;
Hochman, Eithan
;
Heiman, Amir
- In:
The B.E. journal of economic analysis & policy
11
(
2011
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10009576819
Saved in:
3
Cyclical effects of advertising on hotel sales, risk and return
Chen, Ming-Hsiang
- In:
International journal of hospitality management
46
(
2015
),
pp. 169-179
Persistent link: https://www.econbiz.de/10011301974
Saved in:
4
Does advertising spending improve sales performance?
Assaf, A. Georges
;
Josiassen, Alexander
;
Mattila, Anna S.
; …
- In:
International journal of hospitality management
48
(
2015
),
pp. 161-166
Persistent link: https://www.econbiz.de/10011341591
Saved in:
5
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
6
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
7
Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
Saved in:
8
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
9
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
10
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
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